IFYA Launches the Menchie’s Num Noms Photo Contest

Fro-yo girl here. The International Frozen Yogurt Association (IFYA) announced the launch of a new contest, the Menchie’s Num Noms photo contest. In this Instagram photo contest, IFYA is looking for the cutest photo that features Menchie’s.

PRIZE

* Menchie’s Num Noms Starter Pack (retail value, $9.99)

This is a limited edition starter pack and it’s scented. The Sweet Friends Limited Edition starter pack is available exclusively at Toys"R"Us stores nationwide and online for $9.99.

HOW TO ENTER

1. Follow the International Frozen Yogurt Association (@intlfroyoassn) on Instagram and post your Menchie’s photo on Instagram with the tag #menchiesnumnomscontest. The photo must be posted using a public IG profile.

2. The photo must be posted with the tag, #menchiesnumnomscontest, during the contest entry period: 7/19/2017– midnight PST on 7/27/2017.

3. The winner will be announced on Instagram on 7/30.

The prize will be mailed to US addresses only. Entrants should be at least 13 years old.

To find your closest Menchies, see here: http://www.menchies.com/locations.php

This contest is not sponsored, administered or associated with Instagram, Inc. By entering, entrants confirm that they are at least 13 years of age, release Instagram of responsibility and agree to Instagram’s terms of use.

For the complete contest rules, visit http://internationalfrozenyogurt.com/official-rules-menchies-num-noms-photo-contest/

You know you love me. X0 X0, fro-yo girl.

Menchie’s Num Noms Starter Pack Now on Sale at Toys R Us

Fro-yo girl here. Menchie’s Sweet Friends Num Noms Starter Pack is now available exclusively at Toys”R”Us. I’m looking at mine now. It comes with:

• Barry (strawberry scented)
• Menchie (vanilla scented) - the only one that looks like froyo
• Mellow (marshmallow scented
• Chip Gloss-up (chocolate scented) - lip gloss
• Mini Menchie’s cup
• Mini Menchie’s spoon that says Num Noms on it

Chip fits into the Menchie’s cup and he can be combined with Barry, Menchie or Mellow to create a froyo mix. The packaging is cute because it has Menchie's friends before the Num Noms transformation.

This is a limited edition starter pack. The Menchie’s Sweet Friends Limited Edition starter pack is available exclusively at Toys"R"Us stores nationwide and online for $9.99.

Be sure to stop by your local Menchies and see the “Smell So Delicious” makeover that offers two exclusive Num Noms-themed limited-edition frozen yogurt cups.

And stay tuned for an announcement later this week of a new IFYA Menchie’s Num Noms contest.

You know you love me. X0 X0, fro-yo girl.

Here's the official press release about the Menchie's Num Noms partnership:

MGA ENTERTAINMENT TEAMS UP WITH MENCHIE’S FROZEN YOGURT FOR NATIONWIDE NUM NOMS THEMED PROMOTION BASED ON POPULAR MENCHIE’S CHARACTERS

“Menchie’s Sweet Friends™” Limited Edition Starter Pack Available Now Only at Toys“R”Us®

Van Nuys, CA (July 2017) – Summer is getting a little sweeter as the world’s leading private toy company, MGA Entertainment, Inc. (“MGAE”), and Menchie’s, the nation’s largest self-serve frozen yogurt franchise, partner for a nationwide promotion available only at Toys“R”Us®. Num NomsTM, the hottest collectible with more than 400 characters and 50 smell variations, are launching an exclusive Menchie’s “starter pack” featuring the Menchie’s Sweet Friends including Menchie, Barry, Chip and Mellow.

“We are excited to see our Menchie’s Sweet Friends transformed into collectible, scented Num Noms characters that are sure to make people smile,” said Amit Kleinberger, Menchie’s CEO. “

“Menchie’s stores are colorful, fun and friendly, bringing a smile to every guest in much the same way that Num Noms creates a truly unique and engaging experience for its fans,” added MGAE’s Head of Global Licensing, Juli Boylan. “We’re excited to offer everyone a special way to celebrate summertime with delicious Menchie’s yogurt and a new exclusive Num Noms toy.”

In addition to the launch of the Sweet Friends Limited Edition Starter Pack, approximately 420 Menchie’s stores throughout the United States will get a “Smell so delicious” makeover and offer two exclusive Num Noms-themed limited-edition frozen yogurt cups.

Num Noms, which first launched in the U.S. in December 2015, has continuously delighted millions of children with each new series release. With the newest edition to the franchise being Num Noms Lights, more characters and combinations will be coming to market in summer 2017.

The Sweet Friends Limited Edition starter pack is available exclusively at Toys"R"Us stores nationwide and online beginning July 2017 for $9.99.

To find a Menchie’s Frozen Yogurt location near you, please visit Menchies.com

About Menchie’s Frozen Yogurt

Menchie's creates lasting memories by providing an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With 550 stores, the franchise has locations open in the United States, Canada, China, Japan, United Arab Emirates, Saudi Arabia, India, and more. Menchie's expects to celebrate 600 stores in 2017. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association. For more information, please visit www.menchies.com. Like Menchie’s on Facebook atwww.Facebook.com/MyMenchies or follow on Twitter and Instagram at www.Twitter.com/MyMenchies andhttps://www.Instagram.com/MyMenchies/.

About Num Noms

A cup full of cuteness and a spoonful of surprise make Num Noms so special. Targeted at girls ages 5–9, the food-themed, scented and super-cute collectibles can be mixed and matched to create flavor fusions. With the ability to mix, match and stack to create super special recipes with more than 400 characters and 50+ scents, kids love to display, trade and collect them all. Each Num and Nom character is full of surprises!

To learn more information about Num Noms, go to http://www.NumNoms.com or to the official Num Noms YouTube, Instagram,Facebook or Twitter pages.

About MGA Entertainment 

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Project Mc2 ™, Bratz®, Num Noms™, Gel-a-Peel™, and Zapf Creation®. Visit us at www.mgae.com.

# # #

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Menchie’s in Ventura, Asleep at the Wheel, Shout Out for Menchie’s Eagle Rock

Fro-yo girl here. What’s going on with Menchie’s Victoria Plaza in Ventura, CA? First, they didn’t get the Num Noms makeover in early July. Second, they also didn’t have the posters for the new flavors on display.

I tried to find out more information on their FB page. The page used to exist but it’s been removed. What??? Their IG account was last updated in March 2015. They don’t have a social media presence. I know that they still open their doors and serve froyo, but I’m not seeing much effort. The ownership changed and the new owner doesn’t seem to be promoting the business.

Speaking of making an effort, I did want to commend the new Menchie’s in Eagle Rock (Los Angeles, CA). It first opened in May 2017 and have been active on FB, @mymenchieseaglerock, and Instagram, @menchieseaglerock. They even post flavor updates on both, something many Menchie’s locations don’t do. I also see that they’ve been at numerous community events and they’ll be at Concerts in the Park all summer long. They had the new flavors and the Num Noms makeover. Keep it up! I know I’ve been going there more often because of the flavor updates.

You know you love me. X0 X0, fro-yo girl.

* MENCHIE’S VICTORIA PLAZA: 5944 Telegraph Rd., Ventura, CA 93003

* MENCHIE’S EAGLE ROCK: 4929 Eagle Rock Blvd., Los Angeles, CA 90041

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

New July Flavors at Menchie’s: Salted Caramel Pretzel, Farm Fresh Blueberry & Num Noms Makeover

Fro-yo girl here. It’s July 1st and that means that new flavors have arrived at Menchie’s. This month, there are two new flavors, Salted Caramel Pretzel and Farm Fresh Blueberry.

* Salted Caramel Pretzel frozen yogurt is made with real pretzels and caramel, with no artificial colors. It had quite a salty kick and the caramel flavor is pretty strong/intense. I couldn’t detect the pretzels though. The texture was creamy. It’s lowfat and kosher. Recommended toppings: Heath, almonds, pretzels and caramel sauce.

* Farm Fresh Blueberry frozen yogurt is made with real blueberries, no artificial flavors, no artificial colors and no high fructose corn syrup. It’s nonfat and kosher. It’s a pretty looking froyo with a smooth, creamy texture. It tasted like blueberry yogurt the kind you’d get from Yoplait or one of those brands that have more sugar. There was some tang but the sweetness really dominates. Recommended toppings: Fresh fruit for some tang.

It was exciting to see the Num Noms makeover. They had new Num Noms cups (2 limited edition designs) which aren’t scented (too bad), Num Noms door decals and a Num Noms poster. The employees wore blue Num Noms t-shirts. The Menchie’s Num Noms starter pack, available exclusively at Toys R Us, is not on the Toys R Us website yet, but it should arrive this month. You can order online and have it shipped to you or pick it up at your nearest Toys R Us.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.