Tuesday, July 18, 2017

Menchie’s Num Noms Starter Pack Now on Sale at Toys R Us

Fro-yo girl here. Menchie’s Sweet Friends Num Noms Starter Pack is now available exclusively at Toys”R”Us. I’m looking at mine now. It comes with:

  • Barry (strawberry scented)
  • Menchie (vanilla scented) - the only one that looks like froyo
  • Mellow (marshmallow scented
  • Chip Gloss-up (chocolate scented) - lip gloss
  • Mini Menchie’s cup
  • Mini Menchie’s spoon that says Num Noms on it

Chip fits into the Menchie’s cup and he can be combined with Barry, Menchie or Mellow to create a froyo mix. The packaging is cute because it has Menchie's friends before the Num Noms transformation.

This is a limited edition starter pack. The Menchie’s Sweet Friends Limited Edition starter pack is available exclusively at Toys"R"Us stores nationwide and online for $9.99.

Be sure to stop by your local Menchies and see the “Smell So Delicious” makeover that offers two exclusive Num Noms-themed limited-edition frozen yogurt cups.

And stay tuned for an announcement later this week of a new IFYA Menchie’s Num Noms contest.

You know you love me. X0 X0, fro-yo girl.

Here's the official press release about the Menchie's Num Noms partnership:


“Menchie’s Sweet Friends™” Limited Edition Starter Pack Available Now Only at Toys“R”Us®

Van Nuys, CA (July 2017) – Summer is getting a little sweeter as the world’s leading private toy company, MGA Entertainment, Inc. (“MGAE”), and Menchie’s, the nation’s largest self-serve frozen yogurt franchise, partner for a nationwide promotion available only at Toys“R”Us®. Num NomsTM, the hottest collectible with more than 400 characters and 50 smell variations, are launching an exclusive Menchie’s “starter pack” featuring the Menchie’s Sweet Friends including Menchie, Barry, Chip and Mellow.

“We are excited to see our Menchie’s Sweet Friends transformed into collectible, scented Num Noms characters that are sure to make people smile,” said Amit Kleinberger, Menchie’s CEO. “

“Menchie’s stores are colorful, fun and friendly, bringing a smile to every guest in much the same way that Num Noms creates a truly unique and engaging experience for its fans,” added MGAE’s Head of Global Licensing, Juli Boylan. “We’re excited to offer everyone a special way to celebrate summertime with delicious Menchie’s yogurt and a new exclusive Num Noms toy.”

In addition to the launch of the Sweet Friends Limited Edition Starter Pack, approximately 420 Menchie’s stores throughout the United States will get a “Smell so delicious” makeover and offer two exclusive Num Noms-themed limited-edition frozen yogurt cups.

Num Noms, which first launched in the U.S. in December 2015, has continuously delighted millions of children with each new series release. With the newest edition to the franchise being Num Noms Lights, more characters and combinations will be coming to market in summer 2017.

The Sweet Friends Limited Edition starter pack is available exclusively at Toys"R"Us stores nationwide and online beginning July 2017 for $9.99.

To find a Menchie’s Frozen Yogurt location near you, please visit Menchies.com

About Menchie’s Frozen Yogurt

Menchie's creates lasting memories by providing an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With 550 stores, the franchise has locations open in the United States, Canada, China, Japan, United Arab Emirates, Saudi Arabia, India, and more. Menchie's expects to celebrate 600 stores in 2017. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association. For more information, please visit www.menchies.com. Like Menchie’s on Facebook atwww.Facebook.com/MyMenchies or follow on Twitter and Instagram at www.Twitter.com/MyMenchies andhttps://www.Instagram.com/MyMenchies/.

About Num Noms

A cup full of cuteness and a spoonful of surprise make Num Noms so special. Targeted at girls ages 5–9, the food-themed, scented and super-cute collectibles can be mixed and matched to create flavor fusions. With the ability to mix, match and stack to create super special recipes with more than 400 characters and 50+ scents, kids love to display, trade and collect them all. Each Num and Nom character is full of surprises!

To learn more information about Num Noms, go to http://www.NumNoms.com or to the official Num Noms YouTube, Instagram,Facebook or Twitter pages.

About MGA Entertainment 

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Project Mc2 ™, Bratz®, Num Noms™, Gel-a-Peel™, and Zapf Creation®. Visit us at www.mgae.com.

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1. The NPD Group – Citing partnerships with over 1200 retailers representing more than 165,000 stores, NPD provides information on national sales spanning all key distribution channels including department stores, distributors, national chains, specialty stores, mass merchants and more as part of its retail tracking services. NPD can also provide more granular views on consumer spending, down to the store level. In exchange for sharing store movement information, retail partners utilize NPD’s retail market research information to drive vendor negotiations and improve assortment planning, merchandising, and sales. By calibrating NPD’s POS and consumer panel information sets, the company can offer the most reliable market estimates in the industry sectors it tracks. For more information on NPD’s retail market research, or to learn more about is products and services, contact The NPD Group.

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