Frozen Yogurt Food Show from SR Food Group on March 20 in Sacramento, CA

 

Fro-yo girl here. There’s a new frozen yogurt show happening this Thursday, March 20, at the Electro Freeze showroom in Sacramento, CA.

By attending the show, you’ll be able to try the new flavors from SR Food Group and learn how to make your own unique flavors with frozen yogurt toppings and ingredients you can find at your local grocery store.

SR Food Group is a well-known manufacturer of premium soft serve mix, spanning from the creamiest frozen yogurt to the velvety richness of gelato and the delectable world of non-dairy delights. The non-dairy mixes are made with almond milk, coconut milk, and cashew milk.

Show Details

• Date and Time: March 20, 10 AM – 3 PM. Flavor demos at 10:30 AM and 1:30 PM.
• Location: Electro Freeze of Norcal, 4330 Pinell St, Sacramento, CA 95838
• Show Special: Raffle for 10 free cases of soft serve
• New Flavors: Vanilla oat milk, acai soft serve, custard, and more

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Electro Freeze of Nor Cal Open House in Hayward on April 5th

Fro-yo girl here. Electro Freeze of Nor Cal has announced its Bay Area spring open house. The open house will feature show specials, equipment demos, product sampling, and raffle prizes. Come and check out Electro Freeze’s soft serve, gelato, shake, and margarita machines.

• Date: Thursday, April 5th 
• Location: 2480 Industrial Pkwy West, Hayward, CA 94545 
• Time: 10am-5pm 

RSVP at https://www.norcalfreeze.com/events or by calling (916) 925-5600. 

About Electro Freeze of Nor Cal

Electro Freeze of Nor Cal distributes and services all Electro Freeze models in Northern California and Northern Nevada. Electro Freeze of Nor Cal, is in a partnership with Express Refrigeration. Together we have many years of experience in installing, consulting and servicing the commercial refrigeration industry.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Dates Announced for Electro Freeze of Nor Cal Sacramento Open House, Sponsored by Southwest Traders

Fro-yo girl here. If you’re in Northern or Central California and you own or want to open a frozen desserts or beverages business, save the date for the upcoming Electro Freeze of Nor Cal open house in Sacramento. 

This year’s open house promises to be bigger than ever. It’s sponsored by Southwest Traders and they’re bringing lots of new products to try. If you missed the Southwest Traders 2018 Product Show March 1-2, this is your chance to try some of the products from the Los Angeles show.

• Open House Dates and Times: March 22 & 23, from 10 AM – 5 PM 
• Location: 4330 Pinell St., Sacramento, CA 95815 

Looking to add a machine? Is it time for a machine upgrade? At the open houses, you can experience all that Electro Freeze machines have to offer, including soft serve, gelato, shake, and margarita machines. Since the Sacramento open house is at the Electro Freeze office/warehouse, you can ask for an equipment demo for 24 models.

Open House Specials:

• 20% off all equipment, 10% off parts 
• Raffle prizes 
• Free food & drinks (free froyo, of course!!!!)
• Special offers from participating vendors 

Some of the participating vendors include Ambrosia, Frozen Solutions, Summit Premium, Rainbow’s End, Sugar Creek/Honey Hill Farms, Frozen Bean, TR Toppers, Dreyer’s

RSVP at https://www.norcalfreeze.com/events or by calling (916) 925-5600. 

Electro Freeze of Nor Cal will also host an open house in Hayward, CA. Stay tuned for details. 

About Electro Freeze of Nor Cal

Electro Freeze of Nor Cal distributes and services all Electro Freeze models in Northern California and Northern Nevada. Electro Freeze of Nor Cal, is in a partnership with Express Refrigeration. Together we have many years of experience in installing, consulting and servicing the commercial refrigeration industry.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Electro Freeze of Nor Cal Open House Dates and Locations

Fro-yo girl here. If you’re in Northern or Central California and you’re in the froyo/smoothies/dessert business, save the date for an upcoming Electro Freeze of Nor Cal open house. Electro Freeze of Nor Cal has several open houses scheduled for March and April.

At the open houses, you can experience all that Electro Freeze machines have to offer. Check out new technology, equipment and special show pricing. Don't miss out on sample tasting, raffle prizes, goodie bags, and some delicious eats from our vendors. Taste the difference!

Proceeds will benefit UC Davis Children's Hospital.

2017 Open House Schedule

Sacramento

• March 16-18, from 10 AM - 3 PM
• Electro Freeze of Nor Cal, 4330 Pinell St., Sacramento, CA 95838

Hayward

• March 24-25, from 10 AM - 3 PM
• La Quinta Inn & Suites, 20777 Hesperian Blvd., Hayward, CA 94541

Fresno

• April 7-8, from 10 AM - 3 PM
• Piccadilly Inn Shaw, 2305 W Shaw Ave., Fresno, CA 93711

If you'd like to attend, please RSVP on the Electro Freeze of Nor Cal website.

You can also catch Electro Freeze of Nor Cal at the Hawaii Lodging, Hospitality & Foodservice Expo on July 12-13 from 10 AM - 5 PM at Neal Blaisdell Center, 777 Ward Ave., Honolulu, Hawaii.

Special Offers

Electro Freeze of Nor Cal is also running a limited time special, 10% off all parts from January through March 2017. Use code "FREEZE" when you call (916) 925-5600 or email Acorrea@norcalfreeze.net

About Electro Freeze of Nor Cal

Electro Freeze of Nor Cal distributes and services all Electro Freeze models in Northern California and Northern Nevada. Electro Freeze of Nor Cal, is in a partnership with Express Refrigeration. Together we have many years of experience in installing, consulting and servicing the commercial refrigeration industry.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Frozen Yogurt at Fred Meyer

Fro-yo girl here. If you live in the Pacific Northwest, you’re likely familiar with Fred Meyer – the retailer that started in Portland, Oregon and pioneered the idea of one stop shopping. Fred Meyer stores are huge and they strive to save customers time and money with service, selection, quality and prices. A typical Fred Meyer store has groceries, clothes, home products, electronics, health and beauty care and more under one roof.

Last month the Fred Meyer in the Hawthorne neighborhood of Portland, OR unveiled its self-serve frozen yogurt station. The station is called Fred’s Frost-O-Matic and it features three Electro Freeze machines that offer six flavors at a time, plus a toppings bar. The froyo and toppings are sold by weight at the price of 43 cents per ounce.

The frozen yogurt is from Dannon YoCream. Toppings include candy, cookies, fresh fruit, chocolate chips, granola and sprinkles (fewer toppings than your typical self-serve froyo shop).

Fred Meyer and Ralph’s have the same parent company, Kroger. The Fred Meyer and Ralph’s with self-serve frozen yogurt have a similar look – with sushi bars and a Murray’s Cheese area – but the Ralph’s is nicer. Both use the same froyo machines and use the same frozen yogurt mix. Ralph’s dessert bar had more toppings and was clearly staffed. The Fred Meyer froyo station didn’t appear to be staffed and no one offered sample cups.

During my visit the flavors were Original Tart, Salted Caramel Corn, White Vanilla, Dutch Chocolate, Very Strawberry and Mango Tango sorbet.

The original tart was a bit soft but had a pleasant flavor and refreshing finish. I would have tried more flavors if I’d been offered or spotted sample cups.

You know you love me. X0 X0, fro-yo girl.

* FRED MEYER: 3805 SE Hawthorne Blvd., Portland, OR 97214

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Expansion of Ralph’s Westwood Village Includes Self-Serve Froyo

Fro-yo girl here. Where can you find the largest Ralph’s supermarket in California?  The answer is Westwood Village, at the former location of Bullock’s, on the edge of the UCLA campus. This location is a monster – it looks like a merger of more than one market because one side looks different from the other.  That’s because it was expanded by 40,000 square feet in November 2014.

The Ralph’s of the future/Ralph’s 2.0 is open 24 hours and includes a several prepared food bars (including an organic salad bar), Cork & Tap wine and beer bar with flatscreen TVs, walk in wine vault, Murray’s Cheese counter, staffed sushi bar with counter dining and the Dessert Bar.

The Dessert Bar had its grand opening on Friday, June 26. The staffed area features gelato, cupcakes, a self-serve froyo bar and toppings. It’s the first Ralph’s with a self-serve  froyo bar. There are 10 flavors on tap (housed in five Electro Freeze machines) and a middle handle to swirl two side by side flavors together. The froyo is from Dannon. The flavor signs have nutritional information. The yogurt had a nice creamy, smooth texture (the same Dannon yogurt at Rite Aid, which uses Stoelting machines, was icy and gritty). They had sorbets and no sugar added options as well.

The toppings bar is smaller but they offer some healthy items like hemp seeds, pecans, almonds and fresh fruit, along with candy, cookies, marshmallows, chocolate chips and syrups (even Nutella). Froyo and toppings are 45 cents an ounce.

They’ve done a nice job with the Dessert Bar. Having it staffed helps a lot. The staff person was friendly and offered samples. Plus he kept the area clean.

This Ralph’s also has an excellent select of fresh yogurt and packaged frozen yogurt – it’s like they’re trying to carry everything. 

Get two hours free parking in the parking lot with validation.

You know you love me. X0 X0, fro-yo girl.

* RALPH’S FRESH FARE: 10861 Le Conte Ave., Los Angeles (Westwood Village), CA 90024

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Frozen Yogurt at Circle K, Electro Freeze Fuzionate in Action

Fro-yo girl here. You may have noticed that frozen yogurt machines are showing up outside of froyo shops – and inside gas station convenience stores, drugstores, and supermarkets. Recently the Circle K 76 gas station in Alameda

This Circle K convenience store is about a year old and near downtown Alameda. Circle K has a frozen treats area with a case of Thrifty’s Ice Cream (sold by the scoop) and an Electro Freeze Fuzionate machine, which carries 9 flavors (a base flavor and others made by adding flavor syrup). Surprisingly, the froyo isn’t self-serve.

This is the first time I’ve seen Fuzionate at a shop so it was definitely exciting. Grab an employee if you want froyo. A small cup is $2.99 and a large $3.99. Toppings are 59 cents – I’m not sure if you can add your own toppings but the toppings were accessible so maybe you can. I didn’t see fruit toppings but they had cookie dough, popping boba, mochi, jellies, granola, cheesecake and syrups. The toppings were covered (good idea).

The flavors on the board didn’t match the flavors on the machine – so that was confusing. The idea behind Fuzionate is appealing – lots of flavors available from one machine – but in order for it to appeal, the flavor syrup needs to be well mixed into the base flavor and taste appealing.

The raspberry froyo that I tried had little flavor syrup so it mostly tasted like vanilla.

You know you love me. X0 X0, fro-yo girl.

* CIRCLE K 76: 1716 Webster St., Alameda, CA 94501

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Loop Neighborhood: A New Kind of Convenience Store, Featuring Froyo (and Free Wi-fi)

Fro-yo girl here. Meet Loop – a new kind of convenience store. Loop opened its first location in Santa Clara, CA in June 2013 and now has a dozen locations in Northern California. Additional locations are on the way, including one on Hickey Blvd. in Daly City (currently under construction).

The Loop seeks to redefine your local convenience store by offering healthier options, including organic, natural and gluten free products. The Loop has a modern, sleek design with white and orange as the color scheme and encourages people to linger and enjoy free wi-fi, a cup of froyo, fresh pastries, and espresso drinks. They carry things like kale chips, roasted seaweed snacks and bubble bath.

The Loop location that I visited was at a Shell gas station. 

The froyo station consisted of two Electro Freeze soft serve machines, each carrying two flavors with the twist option. The froyo is from Dannon YoCream. A small toppings bar on the side offered 14 options, including popping boba, sprinkles, candy, mochi, nuts, and chocolate chips. There wasn’t any fresh fruit. During my visit the flavors were: Country vanilla, Pistachio, Very strawberry and Chocolate classic.

You can choose between two sizes. A small is $2.99 and a large cup $3.99, with toppings an additional 50 cents. It’s self-serve and they don’t weigh your cups.

They didn’t have sample cups but were nice enough to improvise. The froyo tasted fine but it was way too soft. It would be difficult to pile a lot into a cup because of the soft texture. I hate it when froyo is too soft…so please, convenience stores and supermarkets take note – if you want to offer froyo, please make sure the texture is right because it so rarely is. Who wants to buy a big cup of runny, melted froyo?

As for the rest of the market, the hot food options weren’t that different from 7-Eleven: wings, rollers, hot dogs, potato wedges, etc. You can still get Icees. Loop has fancier soda and coffee machines and their own blend of coffee. The pastries looked fresher (and weren’t wrapped in plastic). There were a few tables. It’s a nicer looking cousin to 7-Eleven, AMPM and Circle K.

You know you love me. X0 X0, fro-yo girl.

* LOOP NEIGHBORHOOD: 950 Hillside Blvd., Daly City, CA 94014

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Electro Freeze NorCal Soft Serve Spectacular Open House Details

You're invited to Electro Freeze Nor Cal's "Soft Serve Spectacular." Come to the open house to:

• Experience Fuzionate, the world's first 9 flavor soft serve machine
• Sample 24 soft serve flavors, including frozen yogurt, gelato, Italian ice, frozen custard and ice cream
• Show specials on all parts and equipment
• Meet representatives from Electro Freeze, Sugar Creek/Honey Hill Farms and the International Frozen Yogurt Association
  • The IFYA will be at the Hayward open house

Dates, Times, Locations

• April 9, 9 AM - 4 PM, Electro Freeze of Nor Cal, 4330 Pinell St., Sacramento, CA 95838
• April 10, 9 AM - 2 PM, Electro Freeze of Nor Cal, 4330 Pinell St., Sacramento, CA 95838
• April 23, 9 AM - 4 PM, Wang Global Net, 2480 Industrial Parkway West, Hayward, CA 94545
• April 24, 9 AM - 2 PM, Wang Global Net, 2480 Industrial Parkway West, Hayward, CA 94545

For more information, call (916) 842-1427 or (916) 606-9730