Thursday, December 31, 2020

Revele, Maker of the World’s First Vegan Chocolate Covered Frozen Yogurt Bars, Is No More


Fro-yo girl here. It just struck me that I haven’t seen anything from Revele in over a year. Based in Huntington Beach, California, the dessert start-up launched the world’s first vegan chocolate covered frozen yogurt bars in late 2019. I first heard about Revele, at that time called Revele Gelato, in late 2017, when they introduced whipped gelato pints. Made with real milk, cream, and sugar, Revele Gelato was a better-for-you, low calorie treat (80-90 calories per serving, with no sugar substitutes). They didn’t have froyo at the time, so I wasn’t too interested.

During the summer of 2018, they introduced a new line of products, whipped frozen Greek yogurt bars. They were hard to find but I finally tracked them down in early 2019. I didn’t like them.

Then, in October 2019, Revele (no longer Revele Gelato), they introduced the world’s first vegan chocolate covered frozen yogurt bars. In another first, Revele was the first to use allucose, a naturally occurring rare sugar, in a frozen dessert. They moved away from whipping their product with air and emphasized the probiotics, low calorie, and plant-based nature of their new froyo bars. The available flavors were Yellow Chocolate Covered Cinnamon Banana, Pink Chocolate Covered Matcha Tea, Dark Chocolate Covered Toasted Coconut, Milk Chocolate Covered Snickerdoodle and Toffee Bits, and Milk Chocolate Covered Toffee. They were clearly created with the snacking millennial in mind.

The last Instagram post by Revele was on November 28, 2019. I’m unable to view the website or Facebook page. The last tweet was on June 20, 2019. RIP, Revele.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

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