Marin County Froyo Guide & Froyo History

Berry Bliss, Larkspur

Fro-yo girl here. Years ago when I went to Marin County regularly, San Rafael was a mini froyo hot spot and there were a few other places to get froyo, like Woody’s Yogurt Place in Mill Valley and Berry Bliss in Larkspur. Woody’s Yogurt Place closed earlier this year due to the rising cost of rent at Strawberry Village. The same family owned Woody’s since 1998 and they were always giving back to the community. Sad. But on a happier note, Easy Breezy Frozen Yogurt opened in Corte Madera this past January, their first location in Marin County.

Berry Bliss (2247 Larkspur Landing Cir, Larkspur, CA 94939), a small, counter serve shop, was notable for being the first tart froyo shop in the area; it opened in 2008 and closed in 2013. Back in 2008, I visited Berry Bliss and wrote the following in a Yelp review, "Fro-yo girl here. Berry Bliss is the first tart fro-yo shop in Marin County (it opened on April 1st). It makes a good effort though I think the flavors could still use some work. They're too sweet but then again, some people prefer sweeter tart fro-yo. They have four flavors a day (some flavors rotate) with fresh fruit toppings, granola, chips, cereal and nut toppings to choose from; eight dry toppings, I think and about 8 fresh fruit toppings. They DO NOT HAVE MOCHI BALLS (I wish I had brought my own).” I was obsessed with mochi back then. Wow, that was twelve years ago and the start of the new wave of froyo shops in Marin County.

Here are the other Marin County froyo shops that are no longer open for business.

• Berry Bliss, San Rafael, 2009 - 2012: Small counter serve shop, same ownership as the one in Larkspur.
• Berry Delicious, Novato, 2014-2017: Located in downtown Novato, Berry Delicious was a self-serve froyo shop.
• Berry Twist, San Rafael, 2010-2020: Berry Twist was a self-serve froyo shop located inside Northgate Mall. It’s no longer listed in the Northgate Mall directory. Google lists it as temporarily closed though.
• Cocoyo, San Rafael, 2011-2014. Cocoyo didn’t change the décor of Tuttimelon but they did change signs. Like Tuttimelon, they offered counter serve froyo and gelato. Later, they added bubble tea.
• TCBY, San Anselmo, the last review was in 2012. I have no idea when it opened but one reviewer wrote that “this TCBY has been here forever” back in 2008. Woody’s was probably around longer but who knows.
• Tuttimelon, San Rafael, 2009-2011. This counter serve shop had froyo and gelato. After closing, the space was taken over by Cocoyo.
• U Top It, San Anselmo: The self-serve froyo shop opened in 2010, changed ownership in 2014 and closed in 2019.
• Yogen Fruz, Novato, 2009-2013: This was a counter serve froyo place with mix in and soft serve style froyo.
• Yolo Yogurt Lounge, Mill Valley, 2010-2105: This was a small, cute self-serve shop which had some made in house toppings and froyo flavors.

And here’s a list of Marin County froyo shops open in 2020:

• Easy Breezy, Corte Madre, established in 2020, lots of organic and vegan froyo options, plus frozen custard. Premium self-serve!
• Loving Cup Greenbrae, established in 2016. Loving Cup was established in San Francisco in 2008. “Loving Cup is the new, old fashioned creamery. Starting with cultured non-fat milk, we make our own yogurt, freeze it, then hand blend each and every cup with your choice of ingredients. The result is super creamy, velvety soft-serve with a rich taste and none of the fat. We offer thousands of flavor possibilities every day made from ingredients like fresh ground peanut butter, chocolate chunks, fruits and berries, house-made salted caramel, and locally roasted espresso beans. We have been hand crafting goodness since 2008 and are proud to be San Francisco's favorite frozen yogurt experience.”
• Mag’s Local Yogurt, Larkspur, established in 2011, “Elliott Magnuson, owner of Mag's Local Yogurt and a longtime Larkspur resident, wanted to create a self-serve frozen yogurt eatery which combined the love for frozen yogurt with that of a fun, inviting meeting place for friends & families to enjoy.”
• Mill Valley Swirl, established in 2010. “Mill Valley Swirl is the brain child of Jeff Shine, a full time stay at home dad, and his wife, Kristine Shine, a working mother. Knowing first hand that today's family dynamic is different from years ago they aspired to create an environment that caters to all ages and tastes, bringing a modern twist to the Main Street Ice Cream Shoppe. Unlike the traditional ice-cream or gelato shops, Mill Valley Swirl recognizes individual taste and a desire for a healthier lifestyle. The basis behind Mill Valley Swirl is frozen yogurt options for everyone, healthy or fun, with the customer being in full control of quantity and selection. In the summer of 2016, owner, Jeff Shine, went to ice cream making school to learn how to make his own homemade ice cream. In 2017 Jeff launched his own ice cream brand, Sweet Annie's, named after his daughter and founded on the idea of everyday deserving a celebration.”
• Swirl, San Anselmo, established in 2009. “Business was run by an absentee owner until March 2017 when a local San Anselmo family purchased Swirl, upgraded all the equipment and yogurt (now gluten free & most are kosher) and added more and better toppings (organic fruits from farmers market, cheesecake bites, snickers, etc.).”
• Tuttimelon Novato, established in 2010. Tuttimelon is still going strong in Novato. “Tuttimelon specializes in premium self created fat free frozen yogurt along with an extensive toppings bar. Featuring "Tutti-WOW" with only 64 calories /cup, all natural, lactose free and very low carbs! Come taste a truly guiltless pleasure. We also serve 26 wonderful flavors of hand crafted, artisan Gelatos. While you're there, try the 100% fruit and vegetable granitas (smoothies) from Italy and the fresh baked gourmet stuffed soft pretzels and Belgium Waffles. The Novato location specializes in creating their own unique flavor offerings in Yogurt and Gelato, featuring the best / healthiest ingredients available.”

Loop Neighborhood Market, 2 locations in Novato and 1 location in San Rafael offer self-serve froyo in an upscale convenience store format.

YOLO in San Anselmo hasn’t posted an update on Facebook since March. It’s temporarily closed according to Google and Yelp. Hmm. It’s probably closed for good since it’s already October and they missed the summer froyo season. But it does say on Yelp that it's scheduled to reopen on April 14, 2021.

I still need to go to the Loving Cup location in Greenbrae, but I’ve been to all the other Marin County froyo shops that are still open (and quite a few that have closed).

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.