Fro-yo girl here. Remember Orange Unicorn? He was hired to be Orange Leaf’s “spokes-thingie” in April 2016. His first task was to promote "You Be You Day" on Tuesday, April 26, 2016. On You Be You Day, which was a cute promotion where Orange Leaf guests were encouraged to celebrate their uniqueness and be rewarded with free froyo. He represented being unique and original.
Sadly, there was only one You Be You Day. Orange Unicorn was featured in an augmented reality coloring page, YouTube videos, on Orange Leaf cups, plush toys, and in-store signage. He liked to say things like #beweird, #beorange, be yourself, it’s the only thing you’re super good at, don’t be afraid of being different, be afraid of spiders, and why not is more fun than why.
There is no sign of Orange Unicorn on the current Orange Leaf website. The last Instagram post by Orange Leaf that mentions Orange Unicorn was in February 2018. The cups no longer feature Orange Unicorn. But his trademark is still active.
Orange Leaf no longer has a spokes-thingie but it has a slogan, Flavor Freedom. “Orange Leaf offers freedom from average every day options. From flavors, cups, and cones, to smoothies, shakes, and cakes, we give our guest the freedom to create whatever sweet treat they can come up with next. Our froyo flavors are the best, because we make them that way. No really, we do. Each flavor recipe is uniquely ours and you can’t get it anywhere else!”
Orange Unicorn was cute but the slogan is more mature. I hope Orange Unicorn is doing well in his froyo forest.
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
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