I was intrigued by the no sugar added Pure (plain flavor) and expected it to have a strong yogurt flavor.
* Pure Greek frozen yogurt: The frozen yogurt was creamy and thick, easily scoopable. It didn’t have a sour yogurt flavor or yogurt tang. It tasted like plain milk ice cream, sweet, with a cream aftertaste. It wasn’t unpleasant but it was very mild, to the point of being bland. It was sweeter than I expected.
One serving (1/2 a cup) of Pure frozen yogurt has 6g total fat, 5g sugars, and 4g protein.
Ingredients: Milk, Greek strained yogurt (skim milk, condensed skim milk, cream, milk proteins, bacterial culture), isomalt, cream, skim milk, sorbitol syrup, less than 0.5% of mono and diglycerides of fatty acids, guar gum, cellulose gum, carrageenan, steviol glycosides. The ingredients are non GMO.
Isomalt is a sugar substitute. Steviol glycosides are another term for stevia. Sorbitol syrup is also a sweetener. It’s too bad that they added so many sugar substitutes to their frozen yogurt.
3 out of 5 stars.
You know you love me. X0 X0, fro-yo girl.
* BI-RITE MARKET: 550 Divisadero St, San Francisco, CA 94117
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.