Thursday, September 28, 2017

Lawsuits and Silence at Forever Yogurt

Fro-yo girl here. Forever Yogurt has gone quiet. Their last Facebook page post to their main Facebook account was on July 14, 2017 and that page still has a header for the June-July flavors. It’s now late September, over two months later. The last post to their main Instagram account, @foreveryogurt, was on July 17, 2016. The last tweet was on July 14, 2017 but the tweets were just a feed of Facebook posts.

The website is still up. Clicking on News and Events redirects the visitor to a list of their locations. The website lists 26 locations, including international locations in India, China and Panama.

The last news release was on January 31, 2017, for National Frozen Yogurt Day. They were quite vocal in 2014-2015. 

The company has a long history of legal woes. In 2016, an investor sued Forever Yogurt for money he claimed they owed him and two Bee & Tea locations closed while still owing employees their paychecks. As early as 2014, Forever Yogurt was sued for failing to pay rent and for failing to pay for the billboards that they rented. There was another lawsuit in New York filed in 2014

I later found out that Forever Yogurt was acquired in July 2016, which explains why they went silent. 

You know you love me. X0 X0, fro-yo girl

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at The IFYA is the independent voice of the frozen yogurt industry.

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