Thursday, February 18, 2016

The Death of the Croiffle

Fro-yo girl here. Last May, I shared my Yogurtland breakfast/expanded menu experience with you, after trying several of their new menu items at two locations that were testing breakfast items. They were clearly still testing because I encountered different versions of the Cinnaffle (cinnamon roll waffle) and they were still adding new menu items. Because the test locations weren’t close to me, I wasn’t able to visit on a regular basis. 

The testing of the new menu items began at the Lakewood, CA location in February 2015. It was then expanded to include the Irvine location on Jeffrey and later the Fullerton, CA location. I sampled the breakfast items in April/May 2015. I liked the juices and the Cinnaffle was really good too.

New items include freshly squeezed juice, Fresh-Yo fresh yogurt, yogurt parfaits, Illy coffee, build your own acai bowls and pastries. The pastries are the Croiffle (croissant and waffle combo) and the Cinnaffle (cinnamon roll and waffle combo). Other pastries included butter croissants, strawberry croissants (croissants with pastry cream and fresh strawberries), Danish, and Danish bites.

The Croiffle trademark registration has expired. The breakfast pastries have been discontinued.

I have seen some of the test items at other locations, including the Awesome (acai) Bowl, Fresh-Yo Greek yogurt and the premium sauces.

Something strange is going on with the Fullerton, CA location, the original Yogurtland location (501 N State College Blvd., Fullerton, CA 92831). It’s marked as closed on Yelp but it’s still listed on the Yogurtland website, and the FB page was updated last month. The phone number still works though no one answers. Apparently it just closed? Or perhaps it's a temporary closure? I hope it's temporary. 

Update: It's temporary. The Fullerton location is being remodeled. Yay!

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at The IFYA is the independent voice of the frozen yogurt industry.

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