Monday, May 21, 2012

TCBY & Mrs. Fields Co-Branded Shops

Fro-yo girl here. Carl’s Jr. and Green Burrito...Taco Bell and KFC...and now TCBY and Mrs. Fields. I’m talking about co-branded eateries. TCBY/Mrs. Fields locations can be found in several states, including California, Minnesota, Arizona, Delaware and more. A new location just opened in downtown Seattle which features self-serve fro-yo. The Pasadena, CA TCBY/Mrs. Fields location carries only scoopable TCBY.

Mrs. Fields Brands, LLC, owns both Mrs. Fields and TCBY. In 2011, TCBY rebranded, opened its first self-serve stores last year and embarked on a 200 store expansion plan over the next 10 years. This year they hit supermarket shelves with frozen yogurt pints, quarts and novelties.

I wouldn’t mind having Mrs. Fields fresh baked cookies as a fro-yo topping.

You know you love me. X0 X0, fro-yo girl.

* MRS. FIELDS COOKIES/TCBY: 394 E Colorado Blvd., Pasadena, CA

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