Saturday, October 25, 2008

Cefiore Comes to SF

Fro-yo girl here. SoCal chain Cefiore quietly opened its doors at its first NoCal location in SF’s Westfield Centre on October 12. According to Cefiore’s website, they are a subsidiary of Todai, the seafood buffet franchise. The shop looks clean and bright and they emphasize the lightness of their flavors and they call their yogurt Italian style. I don’t see how their fro-yo is Italian influenced.

There wasn’t anything particularly distinctive about the shop – it felt like a Pinkberry knockoff though it does have some fruity tart fro-yo flavors that are fairly unique, Raspberry Pomegranate and Acai Berry. Their fro-yo is icy, light and refreshing but it also has a powdery quality and it melts very quickly. I suspect they use a powder mix rather than a liquid base.

There are many fro-yo shops in the Bay Area that have a better product than Cefiore and I prefer Red Mango and Pinkberry as well. They do have a prime location – there’s nothing like shopping and fro-yo. The logo is nice too (flower).

See my full review on Yelp for more information:

Their second SF location should open soon.

You know you love me. X0 X0, fro-yo girl.

* Cefiore: Westfield San Francisco Centre, 845 Market St, #277, San Francisco, CA 94104

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