Tuesday, May 19, 2015

Rite Aid’s Fresh Day Café Offers “Thrifty Frozen Yogurt”

Fro-yo girl here. I recently learned that one remodeled Rite Aid location has self-serve froyo. The Rite Aid in Hollywood Hills (7900 Sunset Blvd., Los Angeles, CA 90046) features a premium beauty department, larger pharmacy department and the Fresh Day Café. The Fresh Day Café offers Thrifty’s Ice Cream (by the scoop), Coffee Bean & Tea Leaf beverages, fresh baked goods and self-serve frozen yogurt. Ask for sample cups at the Fresh Day Café counter.

There are eight flavors to choose from plus a decent toppings bar for 49 cents an ounce. They also had a sorbet and no sugar added flavor. The frozen yogurt is from Dannon and they’re using Stoelting machines. Toppings include cookies, candy, sprinkles, cereal, nuts, fruit (looked like frozen and canned fruit), popping boba, cheesecake, mochi, coconut, gluten free granola (!) and syrups (kept by the register). The frozen yogurt ingredients and nutritional information were posted.

There were some textural problems with the yogurt (Euro Tart was overly icy and gritty) but they weren’t too bad. The Country Vanilla was rich, creamy, smooth and decadent.

Rite Aid Hollywood Hills started offering self-serve froyo in January 2015. The flagship Rite Aid location in Beverly Hills (300 North Canon Dr.), which already has a Fresh Day Café, will be getting self-serve frozen yogurt as well.

I like how Rite Aid’s frozen yogurt is sold by the ounce vs. Walgreen’s flat rate pricing for frozen yogurt and toppings because you don’t feel compelled to get more than you really want. Rite Aid’s frozen yogurt and toppings are better than Walgreen’s.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

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