Thursday, December 29, 2011

2011 the Fro-yo Year in Review

Fro-yo girl here. As 2011 draws to a close, it’s time to look back at fro-yo events and trends and check out which of my fro-yo wishes came true.

Salty, sweet fro-yo flavors gain favor. This was the year when fro-yo flavors ventured into the land of salty and sweet, with peanut butter and jelly, salted caramel and maple bacon donut.

Fro-yo on the move. The rise of mobile fro-yo trucks was a major trend in 2011, with NYC and Chicago leading the way.

Fro-yo prices rise. The fro-yo price wars of 2009-2010 have ended and even Yogurtland raised its prices to 33 cents and up from 30 cents an ounce. Prices have gone up at many fro-yo shops.

Fro-yo bubble bursts in the Bay Area. Fewer fro-yo shops are opening as the number of closures rises. It’s always sad to see a fro-yo shop close but the ones that I will truly miss are Jubili (the first place I tried tart fro-yo) in SF, Yogurt Harmony in Berkeley, Tartini in Cupertino, and Fro-ggie in Fremont, CA.

Notable fro-yo openings in the Bay Area. Two locations of the Italian fro-yo chain, Yogorino, brought a richer style of fro-yo to SF. Jamba Juice’s Whirln’s fro-yo reached the Bay Area.

My fro-yo wishes mostly came true. I did get more signature fro-yo spoons. Yogurtland came out with Sanrio yogurt spoons. We did get a mobile fro-yo truck in the Bay Area though it was non-dairy. I did have a Greek fro-yo. However, I didn’t have any macarons with fro-yo.

You know you love me. X0 X0, fro-yo girl.

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