The research project was inspired by the desire to learn more about the frozen yogurt industry by asking consumers and shop owners. Some of the goals of the research were to:
- Give shop owners a chance to learn how they compared to other frozen yogurt shops and to hear what consumers were looking for
- Provide suppliers information about frozen yogurt shops and how the shops felt about their suppliers
- Allow members and others a chance to provide suggestions on how the IFYA could better serve its members
National Frozen Yogurt Consumer Survey
The IFYA sponsored the first National Frozen Yogurt Consumer Survey during the fall of 2017 and received 174 responses from across the US.
The IFYA sponsored the first National Frozen Yogurt Consumer Survey during the fall of 2017 and received 174 responses from across the US.
The survey included questions about loyalty, current consumption, future consumption, frozen yogurt attitudes, and preferences and demographics. Consumers were asked how much they liked the major frozen yogurt chains, what shop attributes were important, what might increase their frozen yogurt shop visits, how often they consume frozen yogurt, taste preferences, etc. In the analysis, the IFYA looked at differences based on gender, age, region (geographic location) and frequency of froyo shop visits.
The full results are available for $150. To order the report or for more information, please contact info@internationalfrozenyogurt.com
National Frozen Yogurt Shop Owner Survey
In September 2017, the IFYA invited frozen yogurt shop owners in the United States to take an anonymous online survey. The survey included questions such as how many hours a week do you spend managing the shop, what items does your shop sell (besides frozen yogurt), how well is your shop doing in terms of sales compared to this time last year, how satisfied are you with your decision to open your business, etc.
The IFYA received 59 responses from frozen yogurt shop owners. During the analysis, the IFYA looked at differences based on age of the shop, how much time the owner spends managing the shop, whether the owner had experience managing a foodservice business, and several other variables.
The full results are available for $150. To order the report or for more information, please contact us at info@internationalfrozenyogurt.com
About the International Frozen Yogurt Association
The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. The Association sets and promotes standards to elevate the quality of frozen yogurt stores through the Swirl of Honor™ program. IFYA represents frozen yogurt shops, suppliers and consumers across the world. Visit the IFYA website, http://internationalfrozenyogurt.com/, for additional information.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
