Fro-yo girl here. Fro-Yo Girl Speaks turns 6 years old today: October 20, 2014. Happy blogiversary!
Earlier this year I moved to the Greater Los Angeles area, the capital of the second wave of frozen yogurt. Unfortunately, the move makes it nearly impossible for me to meet my original goal of visiting every frozen yogurt shop in the Bay Area. I thought I was going to reach the goal since fewer new froyo stores were opening. On the positive side, I’m now living in an area with hundreds of frozen yogurt shops that I’ve never visited before.
Since I’ve moved, it makes sense for this blog to expand its coverage to include Northern and Southern California froyo. I recently put together my list of notable froyo shops in SoCal. Be sure to check it out later this week.
I also stopped writing for Yelp last October. For those of you who enjoy my food and froyo shop reviews, be sure to check out my review blog on Tumblr: http://formeryelpers.tumblr.com/
Join the International Frozen Yogurt Association, the association that I founded. It’s free to join. The monthly enewsletter is also free and will deliver froyo industry news to your inbox. http://internationalfrozenyogurt.com/
Froyo fans, be sure to sign the petition to make froyo the official state food of California! Tell your friends to sign too: http://tinyurl.com/qdnuqkx
Thank you so much to my fans and readers and keep eating frozen yogurt!
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
Fro-yo girl here. Listen up froyo fans, there’s a new petition on Change.org to make frozen yogurt the official state food of California. Being named the official state food is an honor for the frozen yogurt industry and a recognition of the importance of frozen yogurt to California.
http://www.change.org/p/state-sen-mimi-walters-sponsor-a-bill-to-make-frozen-yogurt-the-state-food-of-california
The goal is to get as many signatures as possible so sign it and tell others to sign. We can do this!
Reasons Why Frozen Yogurt Should Be the State Food of California
While frozen yogurt was invented in New England in the 1970s, the new wave of frozen yogurt was popularized in California. The second wave started when Pinkberry opened its doors in 2005. The Pinkberry brand has been designed and managed by a LA-based branding firm called Ferroconcrete. It has appeared in numerous TV shows, including Gossip Girl and Curb Your Enthusiasm. Pinkberry is in the Urban Dictionary - the definition is: "Los Angeles frozen yogurt chain that's more addictive than crack."
Pinkberry's public relations strategy involved leveraging the popularity of Pinkberry with celebrities. Celebrities (e.g., the Beckhams, Reese Witherspoon, Mila Kunis, Britney Spears, Jennifer Garner, Rachel Zoe, Charlize Theron, Rob Lowe) living in LA have often been captured visiting frozen yogurt shops by paparazzi.
Both Pinkberry and Red Mango opened their first US shops in the Los Angeles area and California is the home to the leading players of the frozen yogurt industry, including Pinkberry, Yogurtland, Menchie’s, Tutti Frutti, Cherry on Top, Nubi Yogurt, and Golden Spoon. Chains like Pinkberry, Yogurtland and Menchie's have the majority of their locations in California.
California has the most frozen yogurt shops and is second in yogurt production (behind New York). California has inspired frozen yogurt shops across the world. Some shops are named after CA, including California Berry in the Philippines, California Yogurt Kraze in Alabama and California Frozen Yogurt in Margate, NJ. Honey Hill Farms, a leading frozen yogurt mix producer, has a frozen yogurt flavor called California Tart.
Sign the petition today!
http://www.change.org/p/state-sen-mimi-walters-sponsor-a-bill-to-make-frozen-yogurt-the-state-food-of-california
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
