Target and Freshii Expand Test Market to California

Fro-yo girl here. Frozen yogurt is everywhere, from large cities to small towns it’s a global phenomenon. Frozen kefir, like yogurt, is a cultured milk product, but it's relatively hard to find (though that could soon be changing - read on). Both contain live and active cultures. Kefir has a higher probiotic count and more types of probiotic bacteria though and the consistency tends to be thinner (it’s often sold as a drink). Kefir contains beneficial yeasts that yogurt does not.

Lifeway describes the difference between yogurt and kefir as: “Lifeway Kefir contains 12 live and active probiotic cultures and is fermented for 14-18 hours after pasteurization. This results in more CFU per serving (7-10 billion) compared to most other commercially available cultured dairy products, including yogurt. The probiotic activity is what produces kefir’s signature fizz, which is why we delightfully refer to it as the Champagne of Dairy!”

The few times that I’ve had frozen kefir, it had an icier texture. It was tangy and tasted like frozen yogurt but the texture wasn’t as pleasing. Granted, so few places offer frozen kefir that the machine settings might have been responsible for the iciness but from what I’ve experienced, frozen yogurt is better than frozen kefir – though the taste is similar the texture of frozen yogurt is superior. I’d say that frozen kefir doesn’t taste as good as the best frozen yogurt but it doesn’t taste different enough from yogurt to make a difference to the consumer. However, if the consumer understands and cares that kefir is healthier than yogurt, it might make a difference for a segment of frozen yogurt consumers. Right now it’s difficult to find frozen kefir other than at the supermarket but that could change.

Target and Freshii announced a partnership late last year. Target is rebranding some of its cafes (it's unclear how many will be remodeled and rebranded) with Freshii opening locations in nine test markets in Chicago and Minneapolis. California will be the next test market for Freshii. With 1,700 Target stores with cafes, you could be seeing frozen kefir 
much closer to you. Update: The Freshii inside the Target on Colorado Blvd. in Pasadena, CA is open but it doesn't have frozen kefir. Froyo is on the menu (though the machine wasn't ready to serve any during my visit).

I spotted a Freshii inside the Old Town Pasadena location and it looks like it's about to open. The soft serve machine was there and frozen kefir was on the menu.

Lifeway’s Starfruit Café serves frozen kefir in the Chicago area. Freshii switched from frozen yogurt to frozen kefir at some locations last summer, including in the Chicago area. Some Argo Tea locations in Chicago offer Lifeway frozen kefir.

Other frozen kefir purveyors outside of Chicago include:

• deKefir: 333 Bay St., Toronto, Canada
• Swirls Frozen Kefir, Unit 195A SM Mall of Asia JW Diokno Blvd., Pasay, Pasay City, Philippines
• Vanilla Jill’s, 298 Blair Blvd., Eugene, OR

Treat Petite was a frozen kefir shop in New York City that closed in 2012.

Lifeway’s frozen kefir products are distributed in the US, Canada, and the UK and can be found using the store locator: http://lifewaykefir.com/where-to-buy/

Babushka produces frozen kefir and is available at markets in Australia: http://babushkaskefir.com.au/find-us/

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Lifeway Frozen Kefir Review

Fro-yo girl here. I kept checking Whole Foods for Lifeway Frozen Kefir and I finally found it...at Rainbow Grocery. Rainbow Grocery carries all four tart and tangy flavors: strawberry, mango, pomegranate and original. Frozen kefir is 90 calories a serving, lowfat, 99% lactose free and full of live and active probiotic cultures.

Rainbow Grocery is currently selling a pint of frozen kefir for $4.25 (regular price: $5.09).






* Original: Not as hard and firm as I expected, pleasing texture, soft, icy but with some creaminess, tangy but not sour, sweet aftertaste, light but more substantial than sorbet, hint of vanilla flavor
* Pomegranate: bright, tangy, fruity, tastes a bit candy like, clean aftertaste, icy but not watery

I’m really loving frozen kefir, the cousin of yogurt. I favor the original flavor.

5 out of 5 stars.

You know you love me. X0 X0, fro-yo girl.

* RAINBOW GROCERY: 1745 Folsom St., San Francisco, CA

Chicago Fro-yo Report: Berry Chill vs. Starfruit

Fro-yo girl here White Sox vs. Cubs, Thick Crust vs. Thin Crust, Chocolate vs. Vanilla...in Chicago, the two homegrown chains that come to mind when someone thinks of fro-yo (or frozen kefir) are Berry Chill and Starfruit Café. Berry Chill was the first tart fro-yo shop to open in Chicago, swirling since late 2007. Starfruit soon followed in April 2008. I was eager to try both places to see how they’d compare (and I brought Tuttimelon Bear along for a second opinion).

* PRICE: They're the same but Berry Chill charges a dollar more for their flavored tart fro-yo, but I think Berry Chill has larger portions. Advantage: Tie

* TOPPINGS: Both serve Milk & Honey granola and have better than average toppings. Starfruit toppings seem healthier since they have goji berries and flaxseeds, whereas Berry Chill has Thin Mints, peanut butter pretzels. Fruit toppings looked equally fresh. Advantage: Tie



* VARIETY: During my visits, they were offering very fro-yo/frozen kefir flavors. Both offer smoothies. Starfruit has some organic frozen kefir flavors. Advantage: Tie again

* MARKETING: Berry Chill has the cutest signature cups and spoons, delivery, self-serve order kiosks and Yogi the bear mascot. YogiJones is constantly tweeting. Starfruit has a very bright and fruity image. I like how you can create your own frozen kefir creation on their website. Advantage: Berry Chill



* TASTE: I like kefir and everyone knows that I'm obsessed with fro-yo. For me, taste is the most important and Starfruit wins here. Berry Chill is too icy and the original tart tastes too lemony. Starfruit tastes more natural and doesn't taste lemony. Advantage: Starfruit

Since taste is the most important, I’m picking Starfruit Café (so sorry Yogi). It isn't enough to be cute (but thanks for the cup and spoon, Berry Chill).

You know you love me. X0 X0, fro-yo girl.

Culture Organic Frozen Yogurt Update: New Flavors, New Toppings

Fro-yo girl here. I’m so disappointed that I didn’t get a chance to try the mango + orange + pineapple kefir at Culture…but they said it would be back. Also, apparently the kefir has been causing problems for their machines. They had a new flavor of fro-yo, raspberry+peach+banana. I'd like it if it didn't have banana.

I also noticed that their fro-yo has been significantly sweeter during my last visits. I was afraid to ask about it but finally did. I’m told that Straus (Culture uses Straus yogurt) changed their sweetener (stopped using agave nectar I believe). So I was right – the fro-yo is sweeter now. It’s still really good but I liked it better before. Straus – why did you do this to me?!

I tried the new housemade Coffee Crunch topping. Eh. It’s super sweet and crumbly. I have to say that I didn’t like it at all but the new graham cracker topping sure looked yummy.

Expect to see their pumpkin fro-yo back on November 1st.

You know you love me. X0 X0, fro-yo girl.
* CULTURE ORGANIC FROZEN YOGURT: 340 S California Ave, Palo Alto, CA 94306