New Fro-yo Website: Compass Yogurt

SR Food Group Inc. is pleased to announce its formation of subsidiary company; Compass Yogurt which has been set up specifically to diversify SR Food Groups successful advisory business. Compass Yogurt will focus principally on the provision of consultancy services in frozen yogurt start ups. Compass Yogurt is being joined by Chris McCabe as Director of the new business. Chris has some 25 years of relevant experience in the industry and is based in Compass Yogurt's office in Reno, CA.

Tom Ostoich, founder of SR Food Group stated: “I am delighted Chris has joined the team, he is well respected in the industry and has a lot of diverse experience to offer to help us drive forward new areas of the business.”

In conjunction Compass Yogurt is announcing the launch of their new website about consulting services available for the yogurt business. The newly launched website will take you to the tour of all the amazing offers and services being provided by Compass Yogurt. “The new website is useful for individuals thinking about starting up as well as for those who are running a business and want to expand”, said Tom Ostoich of Compass Yogurt. The new website is informative and helpful, as not only it tells about the company and its services but also describes all the equipment and food products that Compass Yogurt deals in. The newly launched site contains categories providing information on what equipment is required in opening a yogurt store as well as descriptions on the yogurt machines available. Products are showcased in high professional way with descriptions, pictures and videos making it easy for users to browse around.

The website also includes its academy page where users can find information on this exciting two-day conference on how to start and operate a yogurt business. The academy section also serves as a great informational resource for those who want to get an idea of the various products available for the business.

For more information on Compass Yogurt please visit http://www.compassyogurt.com

Northern California Soft Serve Show

Fro-yo girl here. I checked out today's Northern California Soft Serve Show, sponsored by Southwest Traders, at the Electro-Freeze Showroom in Pleasanton today. Attendance was free and most of the attendees were fro-yo shop owners. The show was a chance to meet the vendors and check out the latest in fro-yo. And there was free fro-yo.

TR Toppers table of toppings took up the center of the room. You could sample toppings like iced animal cookies, mini peanut butter cups, Andes mints, etc. They now offer mini fruit pies. New toppings included gold nuggets (pieces of chocolate), mini sour gummi worms and chocolate coated waffle pieces. I liked the strawberry fizzy candy - nice crunch and not too sweet.



There were 12 flavors of fro-yo available for sampling from Rainbow's End, Summit, and Miss Karen's. Summit had two new fro-yo flavors, maraschino cherry tart and mandarin orange tart. Southwest Traders no longer carries YoCream (a shocking turn of events, I'm not sure what happened). Miss Karen's has been around since the 1970s and I was curious to try their fro-yo. They had red velvet, butter pecan, chocolate decadence, pineapple express tart and genuine tart. The red velvet flavor was very, very sweet, like a regular chocolate fro-yo but sweeter. The pineapple express tart was very creamy and didn't have that refreshing quality that I like in tart fro-yo. The aftertaste was somewhat bitter.

Other vendors had samples of syrups, smoothies, and paper cups.

You know you love me. X0 X0, fro-yo girl.

* ELECTRO-FREEZE: 1032 Serpentine Lane #102, Pleasanton, CA

New Fro-yo Flavor from Summit: Pink Grapefruit Tart

Fro-yo girl here. For fro-yo shop owners looking to add more flavors to their line-up, Summit Premium just introduced pink grapefruit tart. I had the chance to try it at Limon in San Pablo and it was my favorite flavor there. It has a nice tangy, bright flavor.

Contact http://www.srfoodgroup.com/contact.html for more information.

You know you love me. X0 X0, fro-yo girl.

* LIMON FROZEN YOGURT: 2300 El Portal Dr, San Pablo, CA

Summit: New Line of Premium Fro-yo

Fro-yo girl here. Tom Ostoich has the best job ever. He and his partner, Randy Stoker, develop new products and they offer consulting services for fro-yo, gelato and smoothie shops. They recently launched Summit, a line of premium fro-yo, available through Southwest Traders. The first flavor, acai tart, was recently joined by a new pomegranate tart.

FYG: Describe Summit
TO: Summit Premium Yogurts are flavored with real fruit and berry concentrates which allow you to taste the natural flavors and not leave any artificial aftertaste.

Artificial colors and artificial flavors are synthetic substances that have no nutritional value. In most cases, artificial colors are used to imitate “real” whole foods, such as strawberries, oranges, blueberries, and other colorful fruits.

Artificially colored products are often marketed to children who are attracted to bright, fancy colors. Some of the more common artificial flavors include imitation vanilla (vanillin), cherry, banana, raspberry, lemon, and many other flavors. These are synthetically developed, and are likely to be unhealthy.

FYG: How did you get into fro-yo recipe development?
TO: In August 2007, Tom started Socially Responsible Food Group Inc. after more than two decades on the front lines of food industry management. Socially Responsible Food Group was founded on the philosophy of healthy products for consumers made from local and real ingredients. With that emphasis in mind SRFG has brought to market many perishable items from inception to the marketplace with current distribution in eight states on the West Coast.

Since developing SmoothEZe products, SRFG has introduced many flavors and ways to flavor products such as ice cream, sorbet, gelato, and YES frozen yogurt. The SmoothEZe real fruit smoothie was developed for the California School Lunch program which has regulations on what can and cannot be served for students’ lunch. This would include eliminating the junk food and products that were artificially flavored along with new dietary guidelines for calories and fats per serving.

After numerous food shows and the resurgence of the yogurt culture SRFG saw a lot of yogurt that was being artificial flavored and colored. SRFG took our knowledge from the smoothie industry and our understanding of the child nutrition laws and started working on the Summit Premium Yogurt Products. SRFG wanted to create a product from real ingredients, not from flavored syrups and artificial flavorings.

FYG: Where can I try your acai tart?

Here’s a partial list of Bay Area places that carry Summit acai tart:
* YOSWIRL: 43773 Boscell Rd, Fremont, CA 94538
* NEW RUSSIAN HILL MARKET: 1198 Pacific Ave, San Francisco, CA 94133
* UPHORIA YOGURT: 5009 Lone Tree Way, Antioch, CA 94531

To order Summit, call Southwest Traders: (866) 452-9185

You know you love me. X0 X0, fro-yo girl.

For more information about SR Food Group: http://www.srfoodgroup.com/