Future Froyo Shop Picture: Peachwave Calabasas

Fro-yo girl here. I ran into quite a few Peachwave locations in New England a few years ago. The first location opened in Oklahoma in 2009. The chain was sold in 2015 to a two Peachwave shop owners/licensees, Boyd Feltman and his silent partner. At the time, it had 72 locations. They’ve never had a location in California, to my knowledge. That’s about to change.

Peachwave has plans to open in Calabasas at 5755 Las Virgenes Blvd. according to the Peachwave Calabasas Instagram account. Peachwave’s website lists the address as 5733 Las Virgenes Blvd. The shop will be part of a new shopping center called Las Virgenes Village and it looks like it will be in Suite B at 5755 Las Virgenes Blvd. The door was open when I stopped by and there were a few construction workers inside. This is a brand new strip mall with very few open businesses.

Currently, there are two frozen yogurt shops in Calabasas: Menchie’s and Golden Spoon.

Peachwave is one of the older self-serve frozen yogurt chains. It has a similar look and feel to Orange Leaf. Each shop is privately owned by a licensee/store operator. No royalties are collected on sales each month. Corporate provides marketing support, such as poster designs for new summer flavors, social marketing, and consulting services for how to market locally.

You can follow Peachwave Calabasas on Instagram at @peachwave_calabasas and on Facebook at https://www.facebook.com/peachwavecalabasas/ 

It looks like they expect to open in June.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Happy Froyo Valentine’s Day 2014

Fro-yo girl here. Happy Valentine’s Day, froyo fans! Do you think it’s more romantic to (a) share a cup of froyo or (b) treat your sweetheart to a cup of froyo? However you plan on spending your Valentine’s Day, I hope it’s romantic and involves frozen yogurt.

16 Handles, FroyoWorld, Peachwave, Red Mango, Snog, Yogen Fruz and Yogurty’s have Valentine’s Day promotions this year. Check your local froyo shop for Valentine’s Day specials. 

For inspiration I created a new Pinterest board called Valentine’s Day Froyo Images: http://www.pinterest.com/froyogirl/valentines-day-froyo-images/

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

The Inside Swirl: Peachwave Frozen Yogurt

Fro-yo girl here. I recently spoke to Peach Boy of Peachwave Frozen Yogurt, the boy behind Peachwave’s marketing, to learn more about Peachwave. Founded by Kevin Moon in 2009, Edmond, Oklahoma based self-serve Peachwave Frozen Yogurt currently has 33 locations in 13 states.

Peachwave’s concept: “ It's healthy. It's delicious. It's fun.” Peachwave differentiates itself with its proprietary fro-yo (made with their own unique recipes) in over 40 flavors, from classics to new flavors like strawberry lemonade and orange creamsicle.



What’s ahead for Peachwave: “Peachwave is growing steadily and we are seeing interest from people who want to start their own stores from all over the country. We have several stores in the Midwest and the South but are seeing more and more interest from the coastal regions.”



Each shop is privately owned by a licensee/store operator. No royalties are collected on sales each month. Corporate provides marketing support, such as poster designs for new summer flavors, social marketing, and consulting services for how to market locally. Stores are sometimes allowed to try out new products and flavors. One store in Oklahoma is experimenting with smoothies while one in Oregon invented its own Peaches 'N Cream flavor which was later approved by corporate for the whole company.

You know you love me. X0 X0, fro-yo girl.