Future Froyo Shop Picture: Peachwave Calabasas

Fro-yo girl here. I ran into quite a few Peachwave locations in New England a few years ago. The first location opened in Oklahoma in 2009. The chain was sold in 2015 to a two Peachwave shop owners/licensees, Boyd Feltman and his silent partner. At the time, it had 72 locations. They’ve never had a location in California, to my knowledge. That’s about to change.

Peachwave has plans to open in Calabasas at 5755 Las Virgenes Blvd. according to the Peachwave Calabasas Instagram account. Peachwave’s website lists the address as 5733 Las Virgenes Blvd. The shop will be part of a new shopping center called Las Virgenes Village and it looks like it will be in Suite B at 5755 Las Virgenes Blvd. The door was open when I stopped by and there were a few construction workers inside. This is a brand new strip mall with very few open businesses.

Currently, there are two frozen yogurt shops in Calabasas: Menchie’s and Golden Spoon.

Peachwave is one of the older self-serve frozen yogurt chains. It has a similar look and feel to Orange Leaf. Each shop is privately owned by a licensee/store operator. No royalties are collected on sales each month. Corporate provides marketing support, such as poster designs for new summer flavors, social marketing, and consulting services for how to market locally.

You can follow Peachwave Calabasas on Instagram at @peachwave_calabasas and on Facebook at https://www.facebook.com/peachwavecalabasas/ 

It looks like they expect to open in June.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.