Tuesday, June 17, 2025

History of Sweet Retreat & Treat Ice Cream

 





Fro-yo girl here. Sweet Retreat used to have multiple locations in the South Bay (Bay Area). I think the one at 846 Blossom Hill Rd. in San Jose is the last one standing. The first one probably opened in the 1990s. Sweet Retreat is known for soft serve mix-in style frozen yogurt.

The customer picks the size and the mix-ins (candies, frozen fruit, nuts, cookies, etc.). The mix-ins are blended in a Swirl Freeze machine that looks like a drill using Treat Ice Cream’s tart vanilla froyo base. The base is tangy, thick, smooth, and creamy. The use of real fruit also makes it taste natural. It’s expensive (a small is $7.90 + $2 for each add-in), but the portions are very generous.

Former Sweet Retreat Locations

  • 15545 Union Ave, Los Gatos was old school. I’m not sure when it opened (before 2006, possibly in the 90’s), but it closed in 2017.
  • 6061 Cahalan Ave, San Jose, might have opened in the 1990s, closed in 2016 due to a fire
  • 97 E 3rd St, Unit C2-1, Morgan Hill, opened in 2019 and closed in 2023
  • 744 S Wolfe Rd, Sunnyvale, not sure when it opened or closed, but all the reviews were all written in 2006

Sweet Retreat also offers hard-scoop ice cream from Treat Ice Cream. Treat Ice Cream had a factory in San Jose, CA. Treat Ice Cream was founded in 1951. It was acquired by Marianne’s Ice Cream in 2021. Marianne’s owners plan to continue to produce Treat Ice Cream. The original owner of Marianne’s, Sam Lieberman, learned the ice cream trade from the original owner of Treat Ice Cream, Al Mauseth.

Mix-in style real fruit ice cream is having a moment right now. Sweet Retreat was ahead of its time.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

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