Fro-yo girl here. The National (US) Frozen Yogurt Survey is an annual survey sponsored by the National Frozen Yogurt Association. Each year, frozen yogurt consumers in the United States over 13 years old take part in an online survey that measures frozen yogurt preferences, current and future consumption, loyalty, and more. The results are compared to previous year’s findings to understand trends over time.
This year there were 258 survey responses.Respondents were:
- 59% female, 41% male, 2% other
- 56% between 25 – 34 years of age, about 77% have children under 18 in the household (the same as in 2023)
Froyo shop visit frequency and loyalty were stable for the past few years, but there was a large increase in the percentage of respondents who have reduced froyo consumption due to price (56% in 2024 vs. 37% in 2023). That’s the majority of respondents, for the first time. On a more positive note, 79% of respondents said they were willing to pay more for high quality froyo.
Respondents liked most of the major frozen chains in the US. When asked about their favorite shop, Yogurtland ranked #1, Pinkberry #2, and Menchie’s #3 The most important froyo shop attribute was a tie between quality froyo and great taste, followed by cleanliness and value.
The National Frozen Yogurt Consumer Survey is the only one to measure consumer sentiment, behavior, and attitudes towards frozen yogurt. This year, the survey found evidence that consumers have become more interested in quality frozen yogurt. The survey also revealed what other products respondents would be willing to try at froyo shops and what might increase froyo shop visit frequency.
The full results are also available for $150. To order the report or for more information, please contact info@internationalfrozenyogurt.com
A limited set of results is available for IFYA members in the members only Resources section of the IFYA website.
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
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