2023 California Froyo Shop Openings & Closings

iCream showroom, Los Angeles 

Yogurt Stop, West Hollywood

Fro-yo girl here. I thought there would be more froyo shop openings this year, since COVID-19 isn't as much of a concern. However, there were fewer new froyo shops this year than in 2022 and 2021. Also, I think it's the first time that the number of new non-froyo shops serving froyo exceeded the number of new froyo shops, driven by the explosive growth of Nick the Greek.

In 2023, I found 38 new places that serve soft-serve froyo: 12 new froyo shops, 1 froyo truck, 19 non-froyo shops that serve froyo, and 4 froyo vending machine installations. In 2022, I found 46 new places that serve froyo: 18 new froyo shops (including two froyo trucks), 20 non-froyo shops, and 8 froyo vending machines. There were even more new froyo shops in 2021, fifteen, compared to 2023.

Five of the 2023 new froyo shop and truck openings were part of national froyo chains. Eight of twelve new froyo shop and truck openings were in Southern California, and four in Northern California.  

My goal is to track any new venue that serves froyo in soft serve form, including restaurants, convenience stores, pop-ups, froyo trucks, froyo trailers, vending machines, amusement parks, stadiums, etc. It's easier to track openings, since they're usually announced, but many places close quietly.

Businesses are listed in alphabetical order with the location.

New Froyo Shops and Trucks

• Beary Bliss, Big Bear Lake
• Frosty Peaks, Ridgecrest
• Froyology, Montebello
• Golden Spoon, Newport Beach
• LOL Yogurt, Atascadero
• Menchie’s, Burbank (moved)
• Menchie’s, Natomas, Sacramento
• Moxie's, Windsor (froyo truck)
• Pinkberry, Sacramento
• Prive La Yogurt, Roseville
• YOBA, Ontario
• The Yogurt Shoppe, Santa Monica (took over Menchie’s)
• Yogurtland, Hastings Ranch, East Pasadena
• Yogurtland, Riverside

Not a Froyo Shop but Serves Froyo

• IKEA, San Francisco
• Kalamaki Greek, Los Angeles (not new but added Greek froyo in November)
• Moo & Brew, Placerville
• Mrs. Chips Cookies, Sherman Oaks
• Nick the Greek, Hayward
• Nick the Greek, San Leandro
• Nick the Greek, Riverbank
• Nick the Greek, Belmont Shore, Long Beach
• Nick the Greek, San Luis Obispo
• Nick the Greek, West Hollywood
• Nick the Greek, Visalia
• Nick the Greek, San Dimas
• Nick the Greek, La Mirada
• Nick the Greek, Marina Del Rey
• Nick the Greek, Danville
• Nick the Greek, Monterey
• Pita GR, Brea
• Souvla, Larkspur
• Wafflecomb, Santa Clarita (not new but added self-serve froyo)
• Valley Swirl, Los Angeles

Froyo Vending Machines

• iCream showroom, Pinkberry, Los Angeles
• iCream, Pinkberry, Kidtopia, Fremont
• iCream, Pinkberry, San Francisco
• iCream, Pinkberry, Koreatown, Los Angeles

I didn't count rebranded froyo businesses or ones that changed ownership as new froyo businesses, but I tried to track both.

New Ownership of Froyo Shop

• Honeymoon Frozen Yogurt, Sebastopol
• Menchie’s, Pico Rivera
• Pinkberry, Marina Del Rey
• Pinkberry, Beverly Hills
• Yogurtland, Claremont

Froyo Shop Name Change

• Orange Tree, San Bruno, new name: San Froyo
• Sweetfrog, Lancaster, new name: Sweet Bunnies
• Tutti Frutti, San Carlos, new name: Toot Sweet Frozen Yogurt
• Tutti Frutti, Long Beach, new name: Frozen Oasis
• Tutti Frutti, Artesia, new name: Go-Go Froyo
• Yum Yum Yogurt, Kingsburg, new name: The Froyo Co.

As for froyo shop closings, I found eighteen this year or nineteen if you consider the non-froyo shops that served froyo and closed. Last year, I found twenty-one froyo shop and non-froyo shop closings. Three Menchie's locations closed and four Yogurtland locations closed in 2023. Most of the froyo shops that closed were older (over 10 years old) shops. Ace Frozen Yogurt in Arcadia was over 30 years old. Two of the froyo shops that closed were replaced by other froyo shops.

Froyo Shop Closings

• Ace Frozen Yogurt, Arcadia
• Chill, Studio City
• Dolci Mango, Chula Vista
• Joghurt, Chino
• Joy Sedona, Lake Balboa
• Loving Cup, Russian Hill, San Francisco
• Menchie’s, Ocean Park, Santa Monica (now The Yogurt Shoppe)
• Menchie’s, Montana Ave, Santa Monica
• Menchie’s, Newport Beach (now Golden Spoon)
• Spoonful Yogurt Café, Riverside
• Sweetfrog, Palmdale
• Yogurtland, Brentwood, Los Angeles
• Yogurtland, Hollywood, Los Angeles
• Yogurtland, Pinole
• Yogurtland, Boyle Heights, Los Angeles
• Yogurtland, Northwood, Irvine
• Yogurt Shack, Concord
• Yogurt Stop, West Hollywood
• Yummy Spoon Yogurt, Chula Vista

Closings, Not a Froyo Shop 

• Health Habit, Valley Springs
• Mrs. Chips Cookies, Sherman Oaks, Los Angeles
• Sweet Retreat, Morgan Hill

Not Closed, No Longer Serving Froyo

• The Kona Ice Shop, Winters

More froyo is on the way. I found 28 places listed as opening soon, with Nick the Greek accounting for 23 of these future locations.

Future Places Serving Froyo

• Easy Breezy, Walnut Creek
• Cuppa Yo, Dublin
• Menchie’s, Cameron Park
• Menchie's, Clovis
• Nick the Greek, Berkeley
• Nick the Greek, Hollister
• Nick the Greek, Tracy
• Nick the Greek, Oakland
• Nick the Greek, Sonoma
• Nick the Greek, Stockton
• Nick the Greek, Palo Alto
• Nick the Greek, Folsom
• Nick the Greek, Mountain View
• Nick the Greek, Marin
• Nick the Greek, Salinas
• Nick the Greek, Natomas
• Nick the Greek, Sacramento
• Nick the Greek, San Francisco, 4 locations
• Nick the Greek, Santa Barbara
• Nick the Greek, Pinole
• Nick the Greek, Mill Valley
• Nick the Greek, Petaluma
• Nick the Greek, Natomas
• Nick the Greek, Stockton
• Pinkberry, Natomas
• Pinkberry, Manteca
• Pinkberry, John Wayne Airport, Santa Ana
• Pinkberry, Fremont
• Yoga-urt, Granada Hills, Los Angeles

I’ll keep updating this post if I find out about other 2023 froyo shop openings and closings. Did I miss any openings or closings? Let me know.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.