Calling All US Froyo Shop Owners: The National Frozen Yogurt Shop Owner Survey is Now Open

Fro-yo girl here. The Fourth National Frozen Yogurt Shop Owner Survey, sponsored by the International Frozen Yogurt Association, is now open. 

Who Should Take the Survey

Anyone who owns a frozen yogurt shop or a business that serves frozen yogurt in the US is invited to participate. Owners who take the survey will be able to sign up to receive the survey results while taking the survey. The results will help froyo shop owners better understand how their shop compares to other shops. This year’s results will also be compared to last year’s results. The results should be available in November.

The Fourth National Frozen Yogurt Shop Owner Survey asks shop owners about shop performance, satisfaction with suppliers, operational practices, management practices, outlook, etc. The questions have also been modified to capture the impact of the coronavirus pandemic.

Coupled with the results of the IFYA's National Frozen Yogurt Consumer Survey, the shop owner survey results will be used to better understand the overall frozen yogurt market in the United States.

The anonymous survey takes about 7 minutes to complete and can be found at https://tinyurl.com/froyoshopsurvey

The survey will remain open from now till midnight PST on Wednesday, October 28, 2020.

How to See the Results

Suppliers and others who are interested in the results but do not own a frozen yogurt store can receive the survey results by sharing IFYA’s pinned Facebook (@froyoassociation) post about the survey, reposting the Instagram post about the survey (@intlfroyoassn) or retweeting the pinned survey tweet (@froyogirl).

Only foodservice business owners who participate in the current National Frozen Yogurt Shop Owner Survey, those who share the survey URL, and IFYA advisory board members will have free access to the full results of the shop owner survey. IFYA members will have free access to a limited set of results.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.