Fro-yo girl here. Today, Fro-yo Girl Speaks, my blog, turns nine. So much has happened since October 2008, including the waxing and waning of frozen yogurt itself. Only two of the top 10 froyo shops that I named in October 2008 are still open. The number of froyo shops that have closed far outnumbers the ones that are still open, but nine years is a long time. On a positive note, very few Menchie’s and Yogurtland locations have closed in the Bay Area. And, froyo is now an official word in the Merriam Webster dictionary.
I still have many froyo shops to visit in Southern California and I’m happy to see that there are high quality, independent shops like Yoga-urt in Glendale, CA and Go Greek. Yes, I miss my Bay Area froyo shops, but I feel like Souvla’s froyo has inspired other restaurants across the country, including Spread Kitchen in downtown LA, GRK Fresh Kitchen, Kentro in Fullerton, CA, Kali (new) in Palo Alto, CA, Yalla, and Greko in Nashville, TN. These eateries only offer one flavor of froyo, plain, with gourmet Greek inspired toppings.
After all, plain frozen yogurt is still one of the best if not the best, flavor available. I like the simplicity of this new wave of Greek froyo, with the emphasis on quality over quantity. Will it have wide appeal? Probably not, but it will appeal to those who appreciate the true taste of yogurt and it seems fitting, since original tart yogurt is what started wave 2 of the froyo frenzy. It’s not gimmicky, like activated charcoal froyo, 24K gold froyo, unicorn froyo, froyo rolls, or liquid nitrogen froyo, but it’s just great froyo.
If you love frozen yogurt, be sure to join the International Frozen Yogurt Association, the association that I founded in 2013. It’s free to join. The monthly enewsletter is also free and will deliver froyo industry news to your inbox.
Thank you so much to my fans and readers and keep eating frozen yogurt!
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
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