Monday, May 11, 2015

Yogurtland Off the Stick – New Flavors Inspired by Ice Cream Truck Memories

Fro-yo girl here. I’ve just returned from Yogurtland where I tried two new flavors from the new Off the Stick flavor promotion. This new summer time promotion is inspired by childhood ice cream truck memories.

The new flavors are:

  • Strawberry Shortcake Pop (May 11): “An old fashioned flavor in a froyo twist. Real strawberries and crumbled cookies blend together in a flavor that’s worth chasing after.” I’ve never had the Strawberry Shortcake Pop. This flavor tasted like strawberries and cream but not fresh strawberries. It was sweet and not tangy at all. While it contains crumbled cookies, I couldn’t see any cookies. The popsicle version is covered in cake crumbs, so Yogurtland recommends pairing Strawberry Shortcake Pop with cake bites. The cake bites are small and spongy like pound cake but not as dense.
  • Grape Freeze Sorbet (May 11): “Made with real Concord grapes, this sweet sorbet packs a punch of fruity flavor that’s so delicious, it’ll give you one tasty brain freeze.” I was expecting a punch of flavor and I didn’t get it. The grape flavor seemed muted – the actual popsicle probably has a stronger grape flavor. Kids might like this flavor but I can’t imagine eating a cup of it.
  • Chocolate Banana A’Peel (June 8)
  • Big Pop Sorbet (June 8)

I think the only one of those popsicles I’ve had before is Big Pop Sorbet which was okay (I haven’t had it in years). My favorite ice cream truck memory is of buying candy grab bags from the truck right after school. I’d get ice cream cup with chocolate sauce, Nutty Buddy, or a malt cup occasionally. Even if I thought those popsicles were okay before, I probably wouldn’t like them now. Froyo is better than a sugary popsicle. Froyo is better than ice cream.

None of the new flavors is tart (sad face). They sure come out with a lot of sorbets now.

The new toppings are cake bites (available now) and chocolate Magic Shell(available June 8).

Yogurtland is also bringing back back Orange Cream Pop and Rocket Pop Sorbet during the promotion, which runs through July 5.

Also, Yogurtland is raising funds for local children’s hospitals. Show your support by donating $1. You can fill out a paper form with a froyo cup and it will be displayed on the wall of your Yogurtland.

You know you love me. X0 X0, fro-yo girl.

Here’s the official press release from Yogurtland:

Yogurtland Introduces Four New Flavors Driven by Ice Cream Truck Memories

– Magic Shell Debuts at Yogurtland —

(Irvine, CA) May 11, 2015 – If just hearing the sound of an ice cream truck makes you smile, then you are in for a sweet treat with Yogurtland’s four new unforgettable flavors inspired by ice cream truck novelties that take enchanted childhood memories off the stick and into your cup.

Beginning today, Yogurtland presents “Off the Stick,” its first flavor promotion featuring classic flavors – Strawberry Shortcake Pop, Grape Freeze Sorbet, Chocolate Banana A’Peel and Big Pop Sorbet. These unforgettable frozen delights will be accompanied by two new toppings – Yellow Cake Bites to complement the new Strawberry Shortcake flavor and Magic Shell, the velvety-smooth chocolate goodness that quickly freezes into the crunchy candy coating you couldn’t get enough of as a kid. This is the first time Yogurtland has offered Magic Shell.

Yogurtland is also bringing back Orange Cream Pop and Rocket Pop Sorbet, its much-admired ice cream novelty inspired flavors from your childhood glory days.

“These flavors were an indelible part of nearly everyone’s childhood, and we think these authentic tastes will bring back those carefree memories of warm days spent outside enjoying a frozen treat,” said Yogurtland’s chief flavorologist Scott Shoemaker. “At Yogurtland we strive to recreate memorable flavors that bring generations together for a fun experience, and these flavors represent some of the best of our childhood memories.”

On May 11, Yogurtland will introduce Strawberry Shortcake Pop and Grape Freeze Sorbet followed on June 8 by Big Pop Sorbet and Banana A’Peel.

Strawberry Shortcake Pop is an old-fashioned flavor in a froyo twist. Real strawberries and crumbled Shortcake cookies blend together in a flavor that’s worth chasing after.

Grape Freeze Sorbet is made with real Concord grapes in sweet sorbet that packs a punch of fruity flavor so delicious, it’ll give you the tastiest brain freeze ever.

Big Pop Sorbet is inspired by perhaps the most celebrated ice cream flavor of your childhood. This swirl of real cherries and pineapple delivers BIG fun flavor by the spoonful in this summer-y sorbet.

Banana A’Peel is a boardwalk icon with everything your heart desires when it comes to frozen treats. It’s made with mixed real bananas and real cocoa to recreate the classic chocolate dipped banana flavor that’s perfect for your cup.

Fans are encouraged to share their memorable creations at #OffTheStick and #Yogurtland.

At Yogurtland, a modern, bright wall of flavors and a colorful appealing topping bar filled with healthful and indulgent options welcomes guests. Paying by the ounce, guests can choose among 16 yogurt flavors and more than 60 fruit and premium toppings to create their own delicious frozen treat and top it off their way.

As the frontrunner in the recent frozen yogurt industry surge, Yogurtland is one of the nation’s first and largest self-serve frozen yogurt brands. The company has transformed the industry by reshaping a popular trend into a growing business by redefining the dessert experience and delivering ultimate customer control.

The Yogurtland Difference

Separating Yogurtland from competitors is the company’s team of flavorologists who develop the proprietary recipes for the brand’s more than 100 different and customized flavors. Whether traditional or exotic, each flavor uses real ingredients sourced from their original locations. By controlling the entire frozen yogurt making process, Yogurtland has raised the standards for flavors and quality to new heights and much to the delight of millions of fans.

Naturally occurring calcium makes Yogurtland yogurt a healthful, refreshing treat. Fruit flavors are also fortified with Vitamin C. All of Yogurtland’s flavors meet the National Yogurt Association Criteria for “live and active culture frozen yogurt” and are produced in a kosher-certified facility. Yogurtland features non- and low-fat yogurt flavors as well as non-dairy and no sugar added choices.

Presently there are Yogurtland locations across the U.S., Australia, Guam, Thailand, Venezuela and Dubai. For more information, visit

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at The IFYA is the independent voice of the frozen yogurt industry.

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