Tracking frozen yogurt, with a focus on California. For more frozen yogurt coverage, check out the International Frozen Yogurt Association (IFYA) at internationalfrozenyogurt.com
Sunday, July 17, 2011
Live from NYC: Flavaboom Frozen Yogurt Lounge
Fro-yo girl here. It’s here – another report from my guest blogger and friend, Helene K. She just visited a new fro-yo place in NYC called Flavaboom and she’s here with the scoop, or should I say swirl? Thanks Helene! Visit her blog and follow her on Twitter, @hkwong
You know you love me. X0 X0, fro-yo girl.
Helene’s post:
Fro-yo Girl’s Travel Scout here! While I was in New York City last month, I was able to stop into the new fro-yo shop, Flavaboom. Flavaboom is located in the Union Square/Chelsea area of the city and it opened in late May.
According to Flavaboom’s Facebook Page, it is a “frozen yogurt lounge”. Therefore, the design of the shop is rather futuristic, with two big purple booths in front of the toppings/baked goods display and sleek, modernistic tables & chairs in the front window. I’ve read through other reviews that Flavaboom’s atmosphere is like the interior of a spaceship. That wasn’t necessarily the feeling I got when I entered, but I can see that being possible, especially at night.
Flavaboom is a pricey self-serve shop, where customers have to pay 59 cents per ounce. Choose from ten different flavors, or “flavas”; they are all listed above the fro-yo machines on LCD screens. Flavors include original tart, Java, Banana, Raspberry, and Strawberry. They also have a wall recommending what kind of fro-yo and topping combinations go great together (the “Flava Favs”).
The fro-yo was firm & full of “flava” (can’t help the pun); the toppings were also impressive. Different fresh fruits were available (even green apple slices) and, in terms of mochi selection, they had two different types: green tea and strawberry. I was surprised they didn’t have plain mochi, but they probably rotate the mochi flavors as well. Despite these positive aspects of Flavaboom, I didn’t understand the pricing feature so much (the fro-yo did not seem ultra-superior compared to other self-serve shops).
Flavaboom also offers coffee, tea, and baked goods. The drink menu is also on an LCD screen on the wall. Yes, walking into Flavaboom is like traveling forward in time.
Website: http://flavaboom.com/
Facebook: http://www.facebook.com/flavaboom
Labels:
Flavaboom,
Helene Kwong,
NYC fro-yo
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