Tagtile: Identify & Engage Your Customers, Grow Your Business

Fro-yo girl here. I wanted to tell my readers about Tagtile, a new and better way for local businesses to build customer loyalty and increase repeat purchase rates.

Paper stamp cards can create loyalty by rewarding purchase frequency but the merchant doesn’t learn much about the customer base. Twitter and Facebook are good for announcements and promotions, but they’re not good for tracking which customers respond.

New mobile loyalty apps like Tagtile make it more convenient for customers to collect stamps (or tags) and receive targeted offers, messages and reminders on their mobile phones. To earn a tag using Tagtile, the customer launches the Tagtile app and taps his/her phone next to the Tagtile Cube. The Tagtile Cube tracks in-store transactions. The Cube works without an internet connection or it can be integrated with most Point of Sale systems.

By connecting customer identity information with purchase history, Tagtile enables businesses to build a rich database of their users and leverage that data to run highly targeted direct marketing campaigns. The online merchant console makes it easy for merchants to learn about their customer base, including visit frequency, number of first time customers, daily usage, offer redemption rates and more. It also includes mobile marketing tools that enable the merchant to send special offers and notifications to their customers.

Tagtile is founded by alumni from Google and Stanford University and is based in San Francisco.

For additional information and to get started, visit the Tagtile website or email hello@tagtile.com

Download the free Tagtile mobile app from iTunes and Android phones.

You know you love me. X0 X0, fro-yo girl.

Fro-yo Shop Loyalty Style Poll Results

Fro-yo girl here. I posed the question to readers, what's your fro-yo shop loyalty style? The results are in.

You readers are a loyal group; 35% have a few favorite fro-yo shops that you usually go to and 30% go to one particular shop most of the time. Sixteen percent are variety seekers who always want to try the newest fro-yo shop. And 16% are driven primarily by convenience. The results are encouraging since most businesses need loyal customers (repeat customers, positive word of mouth). Though I've heard some people say that all fro-yo shops are the same (an opinion I can't understand), the majority of readers are loyal to the shops that deliver on what they're looking for (taste).

I'm personally a cross between someone who goes to a few favorite fro-yo shops and someone who will try any place that's new. Of course I have favorite shops but I also need to try every place.

You know you love me. X0 X0, fro-yo girl.