Edible Closes in Pasadena, CA, What Happened to the Frozen Yogurt

Fro-yo girl here. I visited Edible (formerly known as Edible Arrangements) in 2016 to try the new froyo fruit blends, which blended soft serve vanilla froyo with fresh fruit puree. It was truly terrible. It was the only time I visited the now closed Edible in Pasadena.

Interestingly, I found an article about Edible Arrangements where a former Edible franchisee said, “The worst product rollout he could recall was the launch of frozen yogurt treats, which he said came in 2016, along with a mandate that franchisees spend thousands of dollars on a specialized machine. “I think they rolled it out for maybe two months, and then they said, ‘We’re going to discontinue this. And so we’re like, ‘OK, well, is the manufacturer going to buy it back?’ They’re like, ‘No, but you could just sell it.’”

The company was sued by its franchisees in 2020. Accusations included “price-gouging franchisees, in part by requiring them to buy supplies from a series of companies that are all owned by Farid (the founder and CEO from 2018 - 2025).

You know you love me. X0 X0, fro-yo girl.

* EDIBLE: 452 E Colorado Blvd., Pasadena, CA 91101

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Edible Arrangements: Froyo Fruit Blends Review

Fro-yo girl here. Earlier this summer, Edible Arrangements introduced the Edible to Go concept. Edible to Go includes new menu items: design your own fresh fruit smoothies with add-ins, frozen hot chocolate smoothies, fruit salad, chocolate dipped fruit cones and “froyo fruit blends.”

Froyo fruit blends start with a base of non-fat Tahitian vanilla frozen yogurt which is blended with your choice of fresh fruit puree and topped with your choice of fresh fruit. The classic blend is $4.99. The indulgent blend ($5.99) adds hot fudge, whipped cream and chopped almonds.

I’ve never been to an Edible Arrangements (fruit arrangements seem silly to me) but I noticed a poster with a picture of frozen yogurt, so it was time for a visit.

I was surprised by the lack of options for the froyo fruit blends. For fruit purees, they only had strawberry and pineapple (sometimes blueberry is available). For fresh cut fruit they had pineapple, strawberry, cantaloupe, honeydew, blueberry, banana, kiwi, mango and watermelon. For the base, there’s just Tahitian vanilla frozen yogurt which has corn syrup, artificial vanilla, and maltodextrin.

The vanilla yogurt was super sweet and very soft (even before it was blended with the fruit puree). The fruit puree is blended with the vanilla yogurt by holding the cup under the Vitamix blender. The strawberry flavor was not strong and the texture was way too soft. It also melted very quickly. I wasn’t impressed with the fresh fruit either. The strawberries were sour and the blueberries weren’t that flavorful.

They describe their yogurt as all-natural but the ingredients show that it is not all natural. It tastes like super sweet ice cream flavored with artificial vanilla.

You know you love me. X0 X0, fro-yo girl.

2 out of 5 stars

* EDIBLE ARRANGEMENTS: 452 E Colorado Blvd., Pasadena, CA 91101

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.