Tracking frozen yogurt, with a focus on California. For more frozen yogurt coverage, check out the International Frozen Yogurt Association (IFYA) at internationalfrozenyogurt.com
Showing posts with label Asian street food trends. Show all posts
Showing posts with label Asian street food trends. Show all posts
Monday, July 15, 2019
626 Night Market 2019 Food Trends Report
Fro-yo girl here. I’ve been going to 626 Night Market at Santa Anita Park in Arcadia every year since 2015, looking for emerging Asian food trends. Sometimes, 626 Night Market is the first place to offer Asian street foods. It was the first place I had a Korean hot dog/corn dog and taiyaki sundae. Over the years, I’ve noticed that the market has become more diverse both in terms of vendors and attendees. It’s also become less cutting edge and trendy in some ways, but it’s still very popular. Smorgasburg is trendier but less Asian, of course.
It’s fun to see people out with their friends and family, stuffing their faces, playing games, dancing, and having a good time. The food tends to be overpriced and not that good, but I think of it more as an experience. It’s hilarious to see adults holding giant baby bottles.
I did not see yogurt in any form this year, not even yogurt drinks. I do realize that yogurt is no longer trend – though they could offer plant-based yogurt to be more on-trend. It seems like the 626 Night Market offerings favor indulgent comfort food, not healthy. I did see acai bowls, sorbet, ice cream, churros, and waffles (Hong Kong, liege, taiyaki). Does anyone eat acai bowls at night??
This year I noticed a few trends:
Filipino food: There were so many Filipino vendors this year.
Cheetos everything: Flamin’ Hot Cheetos appeared as more than a coating for corn on the cob and corn in a cup. You could get it on fries, flavoring taco shells, and inside burritos.
Nashville hot chicken: Everyone knows how crazy popular Howlin’ Rays is. Dave's Hot Chicken also has been blessed with long lines. 626 Night Market featured multiple hot chicken vendors.
Boba merchandise: You could win or buy boba plushies. Vendors also had Air Pod cases that looked like boba drinks and boba drink stickers, cell phone cases, t-shirts, and art.
One thing I’d love to see is Indian street food. There wasn’t one Indian vendor. Maybe there aren’t enough Indians in the area. It’s also not trendy, though it should be. There wasn’t much Vietnamese food either, but the Vietnamese have their own night market in Westminster (Orange County). It’s mostly Chinese, Japanese, Korean, and Mexican food.
I’ve gone on different days and times. While others advise you to get there early, it’s usually too hot to do so. I prefer going late Sunday night after sunset. The lines are shorter and they’ve rarely run out of food by then. 626 Night Market returns two more weekends this year: August 9 - 11 and August 30 – September 1.
Free parking. Admission is $5.
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
Saturday, September 1, 2018
626 Night Market Asian Food Trends Report
The layout was similar to last year. Start at the information booth to study the map if you’re looking for specific vendors or foods. The vendors are also listed on the 626 Night Market website.
This year I noticed a few trends:
- More Korean foods, including Korean pizza, Korean fries, Korean corn dogs, and more. Apparently South Koreans call corn dogs hot dogs and one of their hottest street foods is hot dogs (but they’re actually corn dogs). Some are encrusted in French fries and others are sprinkled with sugar and drizzled with ketchup and mustard. Ghostix had both kinds. The Cheeze on Stix featured a huge mozzarella cheese stick dipped in batter with tempura flakes, sugar, mustard, and ketchup ($10): The batter was lighter and crunchier than the typical cheese on a stick. The sugar added a little sweetness. It was interesting but didn’t have Korean flavors. I like Hot Dog on a Stick’s cheese on a stick better.
- More puffle cones. Puffle cone vendors have been at 626 Night Market for years, but there were more of them than ever.
- More drink vendors, especially milk tea vendors. Those baby bottles were everywhere.
- Elote, corn in a cup and Cheetos. Elote has been at 626 for years, but colorful versions were all over this year, including those coated in Cheetos.
- Foot long French fries - these are a new street food trend in Japan. I'm not sure where to get them other than the 626 Night Market.
Free parking. Admission is $5.
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
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