Fro-yo girl here. The International Frozen Yogurt Association (IFYA) sponsored the National (US) Frozen Yogurt Survey this fall. There were two versions of the survey, one for consumers and one for shop owners.
Frozen yogurt consumers in the United States responded to an online survey about frozen yogurt in September 2022. The survey measured loyalty, liking for major frozen yogurt chains, frozen yogurt preferences, what they’re looking for from frozen yogurt shops, current and future consumption, what would increase their froyo shop visit frequency, etc.
There were 1,318 responses. The survey found that froyo shop visit frequency was greater than 2021. The most important froyo shop attribute was quality froyo; cleanliness slipped from #2 most important in 2021 to #3 in 2022. When asked about their favorite shop, Pinkberry ranked #1.
In October 2022, IFYA invited frozen yogurt shop owners in the United States to take an anonymous online survey. The survey asked about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance.
The goals of the shop owner survey were to provide shop owners with benchmarks for assessing how they compare to other shops, help suppliers learn more about how shops felt about their suppliers, and provide an overall sense of where the frozen yogurt industry is headed by looking at trends over time.
There were 30 responses. The survey found that 63% of respondents said their sales had returned to pre-pandemic levels. As in 2021, their main concerns were rising costs and finding and retaining good employees. Most are satisfied with their soft serve machines and soft serve mix suppliers.
The full results are available for $150 per report. To order the report or for more information, please contact us at info@internationalfrozenyogurt.com
A limited set of results is available for IFYA members in the members only section of our website.
The goals of the shop owner survey were to provide shop owners with benchmarks for assessing how they compare to other shops, help suppliers learn more about how shops felt about their suppliers, and provide an overall sense of where the frozen yogurt industry is headed by looking at trends over time.
There were 30 responses. The survey found that 63% of respondents said their sales had returned to pre-pandemic levels. As in 2021, their main concerns were rising costs and finding and retaining good employees. Most are satisfied with their soft serve machines and soft serve mix suppliers.
The full results are available for $150 per report. To order the report or for more information, please contact us at info@internationalfrozenyogurt.com
A limited set of results is available for IFYA members in the members only section of our website.
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
