Sunday, July 20, 2025

Smorgasburg LA Ice Cream Alley 2025 Report

 





Fro-yo girl here. Ice Cream Alley is back at Smorgasburg Los Angeles on Sundays from now through August 31. The lineup of vendors changes every year. There’s always at least one new vendor that I haven’t tried. I’ve noticed that there aren’t as many vendors now. Pre-pandemic, there were about a dozen. Post-pandemic, they’ve had 7-8 vendors. While Ice Cream Alley is smaller, it still attracts vendors that produce a range of global flavors.

This year’s line-up:

  • 626 Hospitality Group: The flavors of 626, hard scoop ice cream. They do have soft serve, but only at the shop in Arcadia.
  • Mateo’s Ice Cream: Mexican ice cream and paletas, four shops in Los Angeles
  • Lefty Gelateria: Michelin chef crafted gelato, I spied a crème brulee sundae
  • Pampas Helados Argentinos: Argentinian helado, had some interesting flavors like yerba mate and malbec, also offers alfajores
  • Sad Girl Creamery: Latin inspired ice cream tacos and small batch ice cream
  • Moom Maam: artisanal Thai gelato, I tried it last year
  • Bernie’s: shaved granita ice with real fruit

I’m surprised that Wanderlust Creamery and Kinrose Creamery no longer participate. There was no froyo either.

The event is free. Parking is also free. Smorgasburg LA is open from 10 AM – 4 PM.

SMORGSABURG LA: ROW DTLA, 777 Alameda St., Los Angeles

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

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