Thursday, December 5, 2024

Comparing Froyo Loyalty Programs

 



Fro-yo girl here. Pinkberry just announced a new, revamped PinkCard rewards program, so I thought I would compare the loyalty programs at Pinkberry, Yogurtland, Menchie’s, TCBY, and SweetFrog.

PINKBERRY


Under the old Pinkberry rewards program, you earned a point for every purchase and a free small froyo with toppings once you reached 10 points. The new program awards 1 point for every $1 spent, with 25 bonus points for registering your account. Once you reach 50 points, you’ll earn a $5 reward.

This isn’t a bad deal, since an average cup of Pinkberry is over $5, meaning you have to spend over $50 to get the free cup of froyo. Granted, the free cup of froyo has a value that’s higher than $5. It works out to about a 10% discount, which is the same under the new program. Basing it on dollars spent is also fairer, as it doesn’t penalize those who order a larger froyo.

PinkCard Rewards 

  • Earn 1 point for every $1 spent
  • Get a $5 reward with every 50 points
  • Receive 25 bonus points when you register your account
  • Members only offers
  • Special offer for your birthday

If you already joined Pinkberry, you’ll still need to register for a new account. Your current points will be converted and transferred to your new account. Be sure to use the same email address or phone number when you register for the new program.

YOGURTLAND


Yogurtland’s program, Real Rewards, once rewarded points based on the number of ounces purchased, but the current program rewards two points for every $1 spent. The reward tier names and perks also changed. There are three reward tiers.

Yogurtland Real Rewards 

  • Earn 2 points for every $1 spent
  • Reach 100 points and get a $5 reward
  • Receive 50 bonus points when you register
  • Surprise gifts & special offers

Signature Tier, under 200 points
  • Birthday reward: up to $5 off

Premium Tier, 200 points
  • Birthday reward: up to $6 off
  • Half-birthday reward
  • Quarterly bonus points

Ultimate Tier, 600 points
  • Birthday reward: up to $7 off
  • Half-birthday reward
  • Quarterly bonus points
  • 2x points every 2nd of the month

The basic signature tier is very similar to Pinkberry’s PinkCard. The perks are better for the higher tiers.

MENCHIE’S


Menchie’s My Smileage rewards 1 smile (point) for every dollar spent at Menchie’s. For every 50 smiles early, you’ll earn a $5 reward. This is the same as Pinkberry and Yogurtland’s reward programs.

My Smileage

  • Earn 1 smile for every $1 spent
  • Reach 50 smiles, get a $5 reward
  • 25 free bonus smiles for registering
  • 10 extra smiles when you visit within 7 days of registering
  • $5 birthday reward
  • Surprise gifts & special offers

More rewards are available on the Menchie’s app. Menchie’s has had quite a few app-specific perks, like the Smile Challenge, double smile days that are only available if you scan the app at the register, and more.

TCBY


TCBY’s Froyo Club offers a wider range of rewards.

Froyo Club

  • Earn 10 points for every $1 spent\
  • Rewards are based on points
    • 200 points, $1 off 
    • 400 points, $3 off
    • 650 points, $5 off
    • 850 points, free froyo up to $8.50 in value
    • 1,250 points, 25% off total order in single transaction, up to $12.50 value
    • 2,500 points, 50% off total order in single transaction, up to $25 value
  • Birthday reward
  • Surprise gifts & special offers

While you can earn a discount faster under TCBY’s program, the program isn’t as generous as the others.


SWEETFROG


SweetFrog’s program is called sweetRewards. It was recently revamped, and there wasn’t much information about the program. It sounds similar to Pinkberry’s loyalty program.

sweetRewards


  • Earn 1 point for every $1 you spend (pre-tax)
  • Receive 25 bonus points loaded to your account when you register
  • Exclusive information about new products, member only offers 
  • Special offer for your birthday

All these reward programs are free to join. Remember that points and rewards can expire, so read those terms and conditions. Because of the reward tiers, I think Yogurtland has the best loyalty/rewards program.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

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