Fro-yo girl here. Cups, a NJ based chain, is expanding its presence in CA with a new location at the Northridge Fashion Center. The shop had a soft opening last week and a grand opening celebration on April 11, 2015 from 5-7 PM. It’s the only frozen yogurt shop at the mall. Cups has a surf/beach theme with loud music (a club experience). There were more young guys waiting in the free froyo line than usual.
Shortly before 5 the Cups team gathered in front of the shop for team photos, followed by a ribbon cutting. Guests enjoyed free froyo (big 16 ounce cups) from 5-7 PM. There were 12 self-serve frozen yogurt flavors (also sorbet and vanilla custard) and over 50 toppings including sauces, fruit, popping boba, candy, cookie dough, wet walnuts, cheesecake, brownies, mochi, cereal, nuts, chocolate chips, cookies, and sprinkles. It’s 49 cents an ounce.
In addition to the self-serve froyo option, Cups has Twisters – a custom blend of froyo and candy.
The grand opening celebration continues for one week. During the week, Cups customers will receive a scratch off card. They can win prizes like lip balm, Cups coupons, beach balls, sunglasses and the grand prize – free froyo for a year.
I received a $1 off coupon from the Guest Services desk at Northridge Fashion Center.
You know you love me. X0 X0, fro-yo girl.
* CUPS Frozen Yogurt: Northridge Fashion Center, 9301 Tampa Ave., Suite 146, Northridge, CA 91324
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.