Saturday, February 7, 2015

Chloe’s Soft Serve Fruit Review & West Coast Tour (Feb. 9 - 13)

Fro-yo girl here. What’s your attitude towards fresh fruit? 

  1. You love it so much that you don’t mind all the peeling, cutting, seed removal, bruising, messiness and perishability
  2. You enjoy the flavor but you think it’s a hassle to eat
  3. You don’t mind it if the flavor is masked by something else
  4. You avoid it all costs
If you answered 1 or 2, you would enjoy Chloe’s Soft Serve Fruit. Soft serve fruit is made with just three ingredients: real fruit, filtered water and a touch of organic sugar. The flavors are intense and natural. Soft serve fruit is good for you, all natural, vegan, gluten free, dairy free, kosher, pareve, nonfat and creamy in texture. It’s like sorbet or soft serve without all the additives.

Chloe’s Soft Serve Fruit Company got its start in 2010 when three friends and health-conscious entrepreneurs, Michael Sloan, Chloe Epstein, and Jason Epstein, created “soft serve fruit.” They opened their first location in NYC in 2010 and entered the wholesale market in 2012. The two wholesale products are Chloe’s Soft Serve Mix (available in 14 varieties, including apple, banana, blood orange, blueberry, cavaillon melon, cranberry, dark chocolate, mango, pear, pineapple, plum, pumpkin, raspberry, strawberry, tangerine) and Soft Serve Fruit Pops.

Chloe's Soft Serve Fruit Mix is a Popular Non-Dairy Alternative to Frozen Yogurt

Chloe's Soft Serve Fruit Mix is a tasty non-dairy alternative to soft serve frozen yogurt. It's served out of soft serve machine and has a surprisingly creamy texture.

Chloe’s Soft Serve Fruit Mix is a hit at shops like Yo-Nutz (Sunrise, Florida), FlavorBerry (Houston, Texas), Yo-Fresh (multiple PA locations), Vanilla Sky (Forest Hills, NY), and D’Lites Emporium (St. Petersburg, FL).

Max Goldsmith, Director of Business Development at Chloe's Soft Serve Fruit Co. will be in the Los Angeles/San Diego area from Feb. 9-13. To arrange for a private tasting at your frozen yogurt shop, please email Max at

Sampling Chloe's Soft Serve Fruit Pops

I was recently lucky enough to sample Chloe’s Soft Serve Fruit Pops. I didn’t sample all of the flavors but I did try several that I really enjoyed. The flavor you like best will depend on the fruit you like best.

The pops are different because of their higher fruit content, simplicity of ingredients (fruit, filtered water, organic cane sugar) and the use of soft serve fruit mix which creates a creamier/airier texture. It’s best to let them thaw for 10-15 minutes before eating.

  • Raspberry: Really intense, fresh flavor, didn’t notice any seeds, liked how tangy it was, it was lightly sweetened
  • Blueberry: Very good but not as tangy as the raspberry, sweeter than the raspberry
  • Tangerine: Sweeter than raspberry and blueberry with a bit of pulp
  • Banana: I couldn’t eat this because I hate bananas but Mr. Froyo thought it was terrific, very natural and fresh tasting
  • Dark chocolate: I couldn’t eat this because it has some banana, it should be called Dark Chocolate Banana
The pops are full size (2.5 fl. Oz) and only 60 calories each. It really does taste like fruit on the stick only much easier to eat. Chloe’s pops are carried at grocery stores, markets, restaurants, zoos, etc. Chloe’s soft serve mix is served at restaurants and frozen yogurt shops. To find Chloe’s, check out their list of retail locations:

You can also catch Chloe’s Soft Serve Fruit Co. at Expo West in Anaheim, CA from March 6-8. Drop by booth #6250 for a sample.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at The IFYA is the independent voice of the frozen yogurt industry.

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