The New Wave of Universal Frequent Buyer Cards

Fro-yo girl here. I recently noticed a surge of new universal loyalty card/app vendors at local Bay Area businesses. As someone who carries around a staggering amount of fro-yo loyalty cards, I welcome any type of universal loyalty card program.Due to wallet bloat, I have to restrict my card carrying to my very favorite places.

These are the four universal frequent buyer cards that I’ve encountered:

* FIVESTARS: The merchant registers you by asking for your phone number. Users get a plastic card and a plastic tag with a barcode that they can attach to a keychain. To earn points, the merchant scans the barcode. There is no mobile app, so you can’t see where you’ve earned points unless you register online (then you can check your points on their website). It’s easy to use but seems old school.

* PERKVILLE: An email based loyalty program popular with stylish coffeehouses, Perkville users enter their email address into the merchant’s iPad. Since I’m too lazy to type in my email address, I haven’t joined. However, they feel that their solution is superior since customers don’t have to download a mobile app and it can be used by just about anyone.

* STAMPT: Users download a free mobile app. To earn a stamp, you launch the Stampt app, select the business and take a picture of the QR code that the merchant supplies. It’s fairly easy to use but doesn’t seem to be engaging users (e.g., I don’t see people using it). I do like how it tracks your stamps on your active cards on your mobile phone and shows you nearby offers.

* TAGTILE: This was my favorite loyalty card experience. I downloaded the free mobile app. To earn a tag, I launched the app, selected the business, and waved my phone close to the Tagtile Cube. It was the easiest and coolest to use. The app shows me where I’ve earned tags and where the other offers in the area are. The Cube tracks in store transactions and can be integrated with most point of sale systems.

I noticed some businesses were using more than one vendor because they had multiple offers. Adoption rates seem to be higher at coffeehouses but I think fro-yo shops are a perfect fit for these new loyalty programs. If I didn’t have a smartphone, Five Stars would be my favorite but since I do, I find Tagtile to be the most compelling solution.

Customers with existing stamp cards can ask the merchant to add stamps to their new universal loyalty card.

You know you love me. X0 X0, fro-yo girl.