Fro-yo girl here. Ice Cream Alley 2020 at Smorgasburg LA was cancelled due to COVID-19 (Smorgasburg, the outdoor food event held at The Row in downtown LA, wasn’t held for over a year) but they brought it back for National Ice Cream Day last month (July 18 to be specific). Ice Cream Alley is open every Sunday from 10 AM – 4 PM through Labor Day weekend.
List of Ice Cream Alley vendors (during my visit):
- Afters Ice Cream “Test Kitchen" – ice cream made fresh with liquid nitrogen
- Churro Boss – ice cream and churros
- Happy Ice – Italian ice
- Lei’d Cookies – cookies and ice cream cookie sandwiches
- Madame Shugah – vegan ice cream and cookies
- Scoops on Tap/Smoreology: ice cream s’mores sandwiches
- Sweet & Hollow – chimney cones with ice cream
- Tasty Food 626 – Asian ice cream
- Van Leeuwen – ice cream scoops, vegan and regular
- Wanderlust Creamery – scoopable ice cream
I noticed they had the same photo backdrop and inflatable ice cream cone from previous years. Smorgasburg was busy but Ice Cream Alley wasn’t as busy as the rest of the market. I didn’t see any frozen yogurt, unfortunately and nothing new or innovative (but then once I didn’t see froyo, I lost interest). The only thing that tempted me was the matcha escape bar at Wanderlust.
SMORGSABURG LA: ROW DTLA, 777 Alameda St., Los Angeles
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
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