Fro-yo girl here. Earlier this week, Yogurtland announced the grand opening celebration for its 50th location, in Anaheim. With free fro-yo, free gift cards, free t-shirts and the Kogi BBQ truck, I can’t even imagine how crazy it’s going to be. Congrats to Yogurtland! Love the new logo and the poster design.
I’d like to take a moment to see where the chains stand right now (as of August 21, 2009) and I’ll update this again if I remember to, about a year from now. Also, the information on their website might not be completely accurate but I assume they update their locations listings on a regular basis.
* Golden Spoon: 103 US locations, I counted 101 but they didn’t list San Jose and Castro Valley and I know those are open. They’ve been around the longest and they’re still the largest.
* Red Mango: 57 US locations
* Pinkberry: 56 US locations
* Yogurtland: 50 locations according to the poster but I counted 55 US locations on their website. They probably opened five between the time they ordered the poster and now.
* Cefiore: 31 US locations
* Yogen Fruz: 29 US locations
* Yogurberry: 24 US locations
* Tutti Frutti: I started to count these but I can tell that they don’t distinguish between open and coming soon/not open stores on their website.
* Orange Tree: 10 US locations
Red Mango and Pinkberry are truly neck and neck. I wonder which one will make it to SF first. Yogurtland seems to have the real momentum? It seems like certain people can’t stop talking about self-serve.
You know you love me. X0 X0, fro-yo girl.
I think Yogurtland's store expansion is going to slow down in the future. They went from $10,000 initial fee + 3% annual royalty to $35,000 + 8 annual royalty over 1 1/2 years. The increase of overhead cost going to A. Drive potential operators to start their own operations or join, Blush, Nubi, Orange Tree, Tutti Frutti... etc.
ReplyDeleteI didn't know that about Yogurtland - very interesting. Not sure how that compares to other franchises either.
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