Thursday, June 13, 2024

An Update on Loop Neighborhood, Froyo Disappears

 

where the froyo station used to be


Fro-yo girl here. In 2015, I wrote about Loop Neighborhood, the new kind of convenience store founded in Northern California in 2013 and located at Shell gas stations. Loop carried healthier options and had a modern, sleek design. Some of their stores even offered self-serve froyo. They chose top-of-the-line Electro Freeze soft serve machines, Dannon Yo Cream froyo, and flat-rate pricing. I went once and the froyo was too soft – so there was some issue with how they were using and maintaining those soft serve machines, unfortunately. 

Over the years, I watched Loop grow and I was excited because it meant more places to get froyo. In 2017, Loop had 23 locations in Northern California. By 2020, Loop had 35 stores and 33 of them offered self-serve froyo. The Loop website indicated which locations offered froyo.

And then the pandemic struck. I’m assuming that this is why they stopped offering froyo. Self-serve froyo wasn’t allowed for about a year.

Do any Loop Markets still carry froyo? The Union City branch removed the froyo machines and toppings bar and that area is now used for storage. I have the before (2018) and after pictures (2024).


where the froyo toppings used to be

froyo machines


Loop's website lists the features (e.g., coffee, car wash, Amazon lockers) and which locations offer each, but froyo is no longer on the website.

Loop currently has 56 markets in California. Other gas station convenience stores still offer self-serve froyo and they survived the pandemic, but those stores are not in California.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

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