The results of the National Frozen Yogurt Consumer Survey are in. Back in September 2023, the International Frozen Yogurt Association invited frozen yogurt consumers in the United States to participate in an online survey about frozen yogurt. The survey measured loyalty, liking for major frozen yogurt chains, frozen yogurt preferences, what they're looking for from frozen yogurt shops, current and future consumption, what would increase their froyo shop visit frequency, etc. The survey is conducted annually to measure trends over time.
Consumer Survey Findings
There were 771 survey responses. About 56% of the respondents were female, 43% male; 77% of respondents were between 18-34 years old; 77% of respondents reported having children under 18 in the household, with one child being the most common (45.62% of respondents).
Froyo shop visit frequency and loyalty have changed little since 2022. And while some respondents said they had reduced froyo consumption due to higher prices, the majority had not. However, value is a growing concern among respondents.
Respondents liked most of the major frozen chains in the US. When asked about their favorite shop, Pinkberry ranked #1. The most important froyo shop attribute was quality froyo; cleanliness was no longer in the top 3.
Availability of Results
The full results are also available for $150. To order the report or for more information, please contact info@internationalfrozenyogurt.com
About the International Frozen Yogurt Association
The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. Visit the IFYA website, http://internationalfrozenyogurt.com/ for additional information.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
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