The National Frozen Yogurt Shop Owner Survey and the National Frozen Yogurt Consumer Survey are the only national surveys to address the state of the frozen yogurt industry from viewpoint of customers and shop owners. The shop owner survey provides shop owners with benchmarks for assessing how they compare to other shops.
This past September, we invited frozen yogurt consumers in the United States over 13 years old to participate in an online survey about frozen yogurt. Specifically, the survey was designed to measure loyalty, brand attitudes towards major frozen yogurt chains, frozen yogurt preferences, what consumers are looking for from frozen yogurt shops, current and future consumption (including what might make them visit froyo shops more often), and attitudes. There were 255 responses received from 44 states. The respondents were younger this year.
Interestingly, the 2021 survey found that respondents had returned to consuming froyo at the same frequency as before the pandemic. Cleanliness, which was the most important shop attribute in 2020, was #2 in 2021. When asked about their favorite shop, Pinkberry ranked #1. Concern with cost/value was mentioned more often this year. We found some lingering effects of the pandemic but also a return to pre-pandemic behaviors and attitudes.
The typical respondent owned one frozen yogurt shop and was not part of a franchise. The respondent/owner was also usually the main manager of the business. Thirty-two responses were received.
We found that most shops had returned to self-serve and recovered from the pandemic. Respondents were very concerned about rising costs. One in three respondents reported that they lost money during 2020. Most are satisfied with their soft serve machines and soft serve mix suppliers.
The full results are available for $150. To order the report or for more information, please contact at info@internationalfrozenyogurt.com.
Survey respondents received the full survey results. A limited set of results is available for IFYA members in the members only Resources > IFYA Research section of the IFYA website.
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
Frozen Yogurt Consumer Survey
This past September, we invited frozen yogurt consumers in the United States over 13 years old to participate in an online survey about frozen yogurt. Specifically, the survey was designed to measure loyalty, brand attitudes towards major frozen yogurt chains, frozen yogurt preferences, what consumers are looking for from frozen yogurt shops, current and future consumption (including what might make them visit froyo shops more often), and attitudes. There were 255 responses received from 44 states. The respondents were younger this year.
Interestingly, the 2021 survey found that respondents had returned to consuming froyo at the same frequency as before the pandemic. Cleanliness, which was the most important shop attribute in 2020, was #2 in 2021. When asked about their favorite shop, Pinkberry ranked #1. Concern with cost/value was mentioned more often this year. We found some lingering effects of the pandemic but also a return to pre-pandemic behaviors and attitudes.
The full results are available for $150. To order the report or for more information, please contact info@internationalfrozenyogurt.com
A limited set of results is available for IFYA members in the members only Resources section of our website.
A limited set of results is available for IFYA members in the members only Resources section of our website.
Frozen Yogurt Shop Owner Survey
Last month, we launched the 2021 National Frozen Yogurt Shop Owner Survey. The anonymous online survey asked frozen yogurt shop owners in the US about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance. We added two new questions, one about profitability and another about pricing.The typical respondent owned one frozen yogurt shop and was not part of a franchise. The respondent/owner was also usually the main manager of the business. Thirty-two responses were received.
We found that most shops had returned to self-serve and recovered from the pandemic. Respondents were very concerned about rising costs. One in three respondents reported that they lost money during 2020. Most are satisfied with their soft serve machines and soft serve mix suppliers.
The full results are available for $150. To order the report or for more information, please contact at info@internationalfrozenyogurt.com.
Survey respondents received the full survey results. A limited set of results is available for IFYA members in the members only Resources > IFYA Research section of the IFYA website.
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
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