Thursday, June 24, 2021

A Visit to Yomie Yogurt, First Purple Rice Yogurt Shop in Southern California




Fro-yo girl here. Will the real Yomie’s Purple Rice Yogurt please stand up? Yomie Yogurt opened in late April in Rowland Heights, CA. Looking at the name and the graphics, they’re clearly trying to associate themselves with the famous Yomie’s from Sydney, Australia. But it seems like they’re just a knock-off and not the real thing. The Yomie’s that opened in Arcadia’s Westfield Santa Anita is part of the real Yomie’s though their signs aren’t the same as the real Yomie’s. Confused?

Anyway, I tried to go to Yomie Yogurt about a month ago and they were closed due to machine maintenance. Argh. I finally made it back. The menu is very similar to Yomie’s Rice x Yogurt, with purple rice yogurt, oats yogurt, durian yogurt, etc. They don’t have the option of adjusting the sweetness level.

Purple rice yogurt ($6): A plain yogurt smoothie with cooked purple rice, it’s not too thick and the sweet, chewy purple rice is pleasant to chew on. Their version is tangier than Yomie’s Rice x Yogurt but the rice is clumpier and not cooked as well as Yomie’s Rice x Yogurt. It wasn’t too sweet or too heavy yet it was substantial. 

You can order online. I ordered inside the store. It wasn’t busy but the drink still took quite some time to make. They must not make their yogurt in the store because the sign says 100% fresh yogurt delivered daily.

It was hard to find any information on Yomie Yogurt but they did write the following, “We focus all our efforts on doing the best, on striving for perfection, and on restoring perfectionism. From "No" to "Yes" rice, yogurt is made from raw materials extracted from fresh milk fermented in California. It is the only yogurt brand designated by the dairy factory and 100% safe to drink. Fruit ingredients imported by air, only stored 2-3 days, truly "fresh, safe, to ensure the taste". We are like you who are successful, or you who are on the way to success. Our attitude, earnestness, delicacy and essence are all deeply rooted in our bones." It’s the only yogurt brand designated by the dairy factory – what does that mean?

I wonder how long it will take the real Yomie’s to sue the fake Yomie’s. Fake Yomie’s is cute inside thanks to the signs that make it look like the real Yomie’s. Also, there’s a cute mural on the exterior wall.

YOMIE YOGURT: 18716 Colima Rd, Rowland Heights, CA 91748

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

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