Holsum/Holsom by Yogurtland, New Concept Coming Soon?

Fro-yo girl here. Trademarkia is an interesting site which allows you to search for trademarks. Current and expired trademarks are searchable.

On April 3, 2020, Yogurtland Franchising, Inc. filed a US federal trademark registration for HOLSOM BY YOGURTLAND and HOLSUM. Holsom by Yogurtland and Holsum are trademarks for a restaurant concept “featuring bakery products, acai bowls, yogurt, frozen yogurt, frozen yogurt toppings, coffee, tea and smoothies.”

Could Yogurtland be planning a name change to reflect an expanded menu? Or will Holsom/Holsum be a related concept? Yogurtland has already served all the items listed on the trademark application – not chain-wide but in a few test stores. I miss those croiffles!

Do you like the name Holsum or Holsom? I don’t…but I’m biased against non-standard spellings. Holsum/holsom conveys a sense that the offerings are healthy though. I guess Wholesome was already taken? Nourish, Nourished, Be Nourished are taken. Maybe Y Nourish? Orange Leaf had Purpose, a Snackery, which was a cute name.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.