SWRLIES, A New Froyo Pop-up in Los Angeles

Fro-yo girl here. SWRLIES just started their froyo pop-up this month in Los Angeles. They’ve popped up in Eagle Rock and Highland Park so far. They set up a trailer with a freezer filled with frozen fruit and frozen yogurt bars, a hand-churned machine that blends them together, and some toppings and sauces.

They call their frozen yogurt Jalisco style. It’s all-natural frozen yogurt (they made their own yogurt base and formed it into blocks; I was told the yogurt was not sweetened) blended to order with your choice of fruit. Choose your size (Small, $4.25 or Large, $5.00), your fruit (you can pick more than one kind), and your toppings and sauces. They use organic frozen fruit. If you’d like a sweeter treat, they can add sugar or Splenda before blending or you can choose a sweet sauce. The price includes toppings and sauces.

* Frozen yogurt blended with strawberry, raspberry, and blueberry topped with mixed nuts and granola ($4.25): The frozen fruit made the yogurt icy but it also gave it a thicker texture (seeds, skins) and flavor. Since it was freshly churned, the texture was softer. It’s a simple treat that tastes natural and healthy. However, I’ve made better froyo at home. If they used a higher fat yogurt, maybe the texture would be creamier? It’s less creamy than Yogen Fruz, Loving Cup and the other mix-in froyo places that I’ve tried.

I was curious about Jalisco style frozen yogurt. I looked at places serving frozen yogurt in Guadalajara, the largest city in Jalisco, Mexico. There were shops that serve soft serve frozen yogurt dispensed from soft serve machines (some were self-serve, some weren’t) and the mix-in style frozen yogurt. Interestingly, there were multiple Yogen Fruz locations in the area.

You can find Swrlies by following them on Instagram, @swrlies.

You know you love me. X0 X0, fro-yo girl.

* SWRLIES FROYO: 4956 York Blvd, Los Angeles (Highland Park), CA 90042

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.