Press Brothers Juicery Introduces Coconut Milk Soft Serve

Fro-yo girl here. Plant based vegan soft serve seems like the perfect treat on a hot day. It’s light and refreshing. I was walking through Grand Central Market in downtown LA when I saw the big sign for Press Brothers Juicery’s Coconut Milk Soft Serve.

Press Brothers is Los Angeles owned and operated. They specialize in cold pressed juice which you can find at Grand Central Market and other locations throughout LA. The Grand Central Market shop also has frozen slushies, popsicles and now, Coconut Milk Soft Serve.

PBJ’s soft serve is vegan, organic, gluten free, soy free and probiotic. They add a six strain blend. It’s $4 for a four oz cup. They only had the one Madagascar Vanilla flavor though apparently they do have a chocolate flavor too. Toppings choices are limited to sprinkles, coconut flakes and cacao nibs.

* Madagascar Vanilla Coconut Milk Soft Serve: The cup looked small but 4 oz is a good amount of froyo. I’m not sure how much sugar was added but it was pretty sweet. The texture was smooth but icy. The flavor was not unpleasant but I’d definitely call it subtle. The vanilla flavor was subtle and the whole treat didn’t have a lot of flavor. It was light and refreshing though, without tasting overly processed. And I liked the crunchy, flavorful cacao nibs. I prefer the flavor of Pressed Freeze but PBJ’s soft serve has a smoother texture but the best vegan soft serve by far is from Yoga-urt (1407 W Kenneth Rd, Glendale, CA 91201).

Look for a new location opening in Hollywood (Franklin Plaza).

You know you love me. X0 X0, fro-yo girl.

* PRESS BROTHERS JUICERY: 317 S Broadway, Los Angeles, CA 90013

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.