Innovative Froyo Shop: ICE-YO in West Hollywood

Fro-yo girl here. Iceyo opened in West Hollywood at the end of last year. They call themselves a “fresh yogurt boutique.” I was intrigued by the menu and their claim that “after three years of trial and error, ICE-YO has developed a special yogurt smoothie base that is less tart and rich in flavor.”

ICE-YO is different from most froyo shops. It’s not self-serve but they take their time to make your froyo look nice. The froyo is organic, gluten free, kosher and has live and active cultures. They have four flavors a day ($4, extra cost per topping). They have some interesting toppings like cotton candy, caramel popcorn, macarons, and organic honey cubes. Other toppings include chocolate chips, sprinkles, brownies, syrups, mochi, fresh fruit, mango poppers, cheesecake, whipped cream, cereal, almonds, walnuts and Oreos.

The froyo appears in various drinkable forms: yogurt smoothies, yogurt floats, and yogurtade.

It’s a bit strange that they only offer one size of froyo and it’s huge. I recommend sharing it unless you’re really hungry.

I was impressed with the amount of froyo and raspberries that I received. They drizzled the top with “yogurt sauce,” which seemed to be a plain, refrigerated yogurt. It enhanced the taste of the frozen yogurt by bringing out the natural yogurt flavor. Their plain tart is refreshing and light with a sweet finish.

The décor is quite nice and they even have a lovely seating area, overlooking Sunset Blvd., outside. It’s in a strip mall so they actually have free parking! And there’s free wi-fi and a bathroom.

You know you love me. X0 X0, fro-yo girl.

* ICE-YO: 8555 W Sunset Blvd., Ste E, West Hollywood, CA 90069, IG: iceyosunset

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.