Friday, January 10, 2014

Two New Froyo Flavors from Pinkberry: Tangerine & Vanilla Bean



Fro-yo girl here. I love how the new year usually means lots of new froyo flavors to try. This year Pinkberry started out the year with 2 new froyo flavors.



Tangerine Pinkberry launched on Jan. 3 but only became available in San Francisco on Jan. 10 (sad face). Vanilla Bean Pinkberry arrived on time on Jan. 3. There weren’t any new toppings, not even the hand cut tangerine pieces (though those will be coming soon). They didn’t have new flavor signs either. Last year they introduced Grapefruit Pinkberry to ring in the new year.

* Tangerine Pinkberry: Tangerines are sweeter than large oranges. And Pinkberry Tangerine, while fairly tangy, also has a very sweet aftertaste. I could taste plenty of tangerine but I could not taste the yogurt flavor. I wish this froyo flavor weren’t so sweet. It reminded me of Tang and powdered drinks. Not a fan. Blood Orange Pinkberry is a better flavor.


* Vanilla Bean Pinkberry: I liked it better than the tangerine though I also thought it was toooo sweet. At least it had a mild yogurt flavor and visible vanilla bean specks. It is lighter in texture than soft serve ice cream and not as creamy as some other soft serve vanilla frozen yogurts that I’ve tried. It was good but didn’t wow me.

I’ve included the official Pinkberry new flavor announcement press release below.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

PINKBERRY STARTS THE NEW YEAR IN “GOOD TASTE”:

NEW TANGERINE AND VANILLA BEAN ADDED TO THE LINEUP OF TASTES WORTH OBSESSING OVER FROM PINKBERRY

LOS ANGELES (January 9, 2014) – Known for its light, refreshing frozen yogurt and signature toppings, Pinkberry is introducing two nonfat frozen yogurt flavors that are guaranteed to start the New Year off right. Now available are Tangerine Pinkberry and Vanilla Bean Pinkberry which launched on January 3rd in Pinkberry stores nationwide for a limited time only.

Tangerine Pinkberry is the New Year's freshest flavor with a citrus aroma and a sweet juicy finish just like a freshly picked and perfectly ripe tangerine. Pinkberry suggests topping it with fresh, hand-cut tangerine pieces, toasted almonds and a bit of honey for a simple and delicious burst of flavor.

In addition Pinkberry is launching their first signature Vanilla Bean Pinkberry. “It’s a perfected twist on a classic,” said Laura Jakobsen, SVP of Marketing and Design at Pinkberry. “It offers just the right balance of sweetness and subtle vanilla notes from real Madagascar Vanilla.”

This month Pinkberry is also launching two new featured Frozen Yogurt Smoothies - Cookies and Cream and Strawberry Cream. Both are blended with the new nonfat Vanilla Bean Pinkberry for a delicious, better for you alternative to a classic milkshake.

Pinkberry is focused on creating tastes worth obsessing over and asks its fans to join the obsession via the brand’s Facebook and Instagram pages to discover topping combinations, get news and offers as well as share their favorites using the hashtag #Pinkberryobsession.

About Pinkberry

Today, with more than 230 stores worldwide, Pinkberry is the original brand that reinvented the frozen yogurt category with its tart, light and refreshing taste. It is committed to delivering a one
of a kind experience comprised of distinct product, outstanding service and inspirational design. All Pinkberry frozen yogurts carry the seal of approval from The National Yogurt Association and are made with real milk and yogurt packed with live and active cultures. For more information or store locations visit www.pinkberry.com, like Pinkberry on Facebook, follow us on Twitter@Pinkberry, or pin our photos on Pinterest.

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