Yogurtland Looney Tunes “Flavors with Character” Launch Party

Fro-yo girl here. Today’s the big day, the launch of the Yogurtland Looney Tunes Flavors with Character promotion! There were three national launch parties (Burbank, CA; Dallas, TX; Brooklyn, NY) and local launch parties in 10 states. Luckily, I’m in California, where most of the launch parties occurred.

The launch parties featured free fro-yo and giveaways, such as Looney Tunes fans and tote bags. I had so much to do during my trip to Yogurtland, including checking out the new flavors, new cups, new spoons, merchandise for sale, and launch party giveaways. I also scanned the QSR code for one of the new flavors. Collect 4 codes and get 4 ounces of free fro-yo, 6 codes and 6 ounces of free fro-yo. 

At the launch party, the first 75 people got their pick of a door prize: green Looney Tunes/Yogurtland tote bag, Looney Tunes/Yogurtland stickers or a Looney Tunes/Yogurtland fan. Each guest also received an 8 ounce cup to fill with fro-yo and toppings.

• New Yogurtland/Looney Tunes merchandise: 2 notepads, pack of pencils, 6 keychains featuring Looney Tunes characters in Yogurtland cups, reusable frozen yogurt bowls
• New flavors: Bugs Bunny Carrot Cake and Daffy Duck Decadent Dark Chocolate Orange. It’s hard for me to judge them because I don’t eat/like carrot cake and I don’t like chocolate frozen yogurt. Both were creamy. The carrot cake frozen yogurt had a distinctive rich cream cheese flavor which was stronger than the cake flavor. I could also taste cinnamon. The dark chocolate orange frozen yogurt tasted more like fudge/cocoa with a hint of orange. It reminded me of Terry’s Chocolate Orange.
• New cups: There were two new designs, one featuring Bugs Bunny, the other Daffy Duck.
• New spoons: This was the most exciting part for me. The Bugs Bunny spoon is grey and Daffy Duck is orange. The spoons feature the character heads, not their bodies.

I forgot to check out the new toppings: carrots and dark chocolate orange covered cranberries.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.