Fro-yo girl here. I recently asked readers "How do you feel about organic frozen yogurt?" The results are in. Voters either love organic frozen yogurt (40%) or are indifferent (24%). Only 6% said they actually disliked it, 8% slightly prefer it and 1 out of 5 hadn't tried it yet. The good news for organic frozen yogurt is that most people who try it love it.
Does organic frozen yogurt taste better? Is it better for you? There was an article in Time that talked about an experiment at a mall where people tasted cookies, plain yogurt and potato chips. Some believed these products were organic and others were told they were conventional. The products were the same...but those who thought they were tasting the organic versions rated them as healthier (lower in fat, lower in calories) and better tasting. This is known as the halo effect.
As you can see from my poll, not everyone feels that way when it comes to organic fro-yo. I've heard that some people who are looking for a frozen yogurt that tastes like ice cream, don't like organic frozen yogurt. They associate it with tart frozen yogurt.
If you're looking for organic frozen yogurt mix, Straus Family Creamery of Petaluma, CA seemed to be supplying most of the organic fro-yo market. Their fro-yo is served at Whole Foods and Berkeley Bowl. Potter Family Farms based in Visalia, CA has been making inroads as an organic fro-yo mix supplier. They offer 25 all-natural organic flavors, including sweet and tart ones. Speaking of organic fro-yo, I have an organic fro-yo announcement that I'll make soon.
You know you love me. X0 X0, fro-yo girl.
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