Tracking frozen yogurt, with a focus on California. For more frozen yogurt coverage, check out the International Frozen Yogurt Association (IFYA) at internationalfrozenyogurt.com
Saturday, June 5, 2010
Menchie's Peppertree Plaza Grand Opening Coverage
Fro-yo girl here. Menchie's Livermore turned 2 weeks old today and this weekend they're sharing the fro-yo love with a grand opening celebration. It started today at 11 AM...people lined up early hoping to be one of the first 25. The first 25 customers received a Menchie's gift bag. I'm looking at mine now and I have pictures to share.
* Signature bag with a picture of Menchie, Menchie's mix master magnet, Menchie's balloons (one pink, one green - their signature colors), a Menchie's wrist watch, Menchie's temporary tattoos, Menchie's round stickers, Menchie's button, Menchie's pencil that says what's your mix, white & black cotton t-shirt that you can color to make it look like your favorite mix, buy one get one free coupons. Yes, all that was in one gift bag.
Menchie came out from time to time to wave at customers and pose for pictures. There was also a life-size inflatable Menchie's doll out front. They were handing out free kids t-shirts and they had markers out front to color them in.
If you live close by, you may have been lucky enough to get a Menchie's doorhanger style coupon (it's a buy one get one free deal). They also had an ad in the Independent.
I'll have more about my visit in the next few days. I'll tell you what I learned about Menchie and share an interview with the owner of the Livermore Menchie's location.
If you get a chance, you should check out Menchie's grand opening celebration tomorrow. The first 25 customers will get a gift bag and Menchie will be there again! Also the pre-packed fro-yo quarts are buy one get one free; such a good deal!
You know you love me. X0 X0, fro-yo girl.
* MENCHIE'S PEPPERTREE PLAZA: 973 E. Stanley Blvd., Livermore, CA
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