Sunday, October 25, 2009

Snowee: New Fro-yo Shop in San Mateo

Fro-yo girl here. Snowee isn’t open yet, but I chatted with the owners last week to get the inside scoop (swirl?) . They’re focused on providing a cheerful, kid-friendly spot (wait till you see the upstairs) which can be rented out for parties and events. The walls are green and yellow and they’ve added artificial grass (it looks cute) to create a garden feel.

The fro-yo is self-serve and 39 cents an ounce. One flavor will be organic (Straus!), one will be sugar free and the rest will be a mix of sweet and tart flavors. The initial flavor line-up includes pumpkin, pistachio, chocolate, etc. They’ll have about 20 dry toppings, 12 wet toppings and many, many syrups. These syrups can also be added to their special snow ice (Snowee) dessert. Snowee is pre-flavored and soft and fluffy (like cotton candy). I asked if you could put fro-yo on Snowee but I was advised that it would be better to put Snowee on fro-yo (because the fro-yo is denser).

The menu will also include healthy, hot air-cooked snacks like air fries, air sweet potato fries, chicken strips and Kettle Corn.

The soft opening is planned for early this week. During the soft opening, they want to try out the fro-yo flavors to see which ones their customers like. Please let them know; they really want your feedback. Fro-yo will be 30% off. The menu will also be limited for the first few weeks (no Snowee, no fries).

During the grand opening weekend, fro-yo will be 50% off and they’ll hand out free samples of their snacks and Snowee.

The shop should be a nice place to hang out. It looks like the only place to get dessert on the street. They’ll have free wi-fi, gift cards, and frequent buyer stamp cards.

You know you love me. X0 X0, fro-yo girl.

* SNOWEE: 168 25th St., San Mateo, CA

2 comments:

  1. woah, sugar-free & organic?! Will you be able to make a post when you know when exactly their grand opening will be?

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  2. They were thinking the grand opening will be a month from now. I'll keep you informed.

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